PR & Artist Management for Arts & Culture
A clear profile, professional communication, and ongoing support—so your work lands with the media, venues, and the wider public.
PR and artist management are the interfaces between your artistic or institutional work and the outside world—media, venues, funders, partners, collectors, and audiences. They ensure that it’s not only visible that you do something, but who you are, what you stand for, and why your work matters.
On this page, you’ll find an overview of the key building blocks of a professional PR and management structure in the arts and culture sector—plus in-depth subpages you can explore further depending on your needs.
Artist Profile & Positioning for the Press
An artist profile is more than a biography. It is the verbal foundation of your public presence—for your website, EPK, funding applications, programs, and the media.
We show you how a short profile, biography, and artist statement come together so your artistic identity becomes clear, media-ready, and internationally understood.
EPK — Electronic Press Kit for Artists & Cultural Institutions
An EPK is your curated dossier for media, festivals, galleries, venues, and funders—as a PDF and/or online version. Instead of sending loose files and scattered information, you get a clear, structured press kit that brings together your profile, references, images, and projects.
Press Relations & Media Communication
Press relations are more than a press release sent out via a mass email. They are the deliberate development of topics, materials, and relationships that media can actually work with.
We break down how press work functions in the cultural sector, the role editorial teams play—and how to communicate your projects in a way that makes them publishable.
PR for Exhibitions, Performances & Premieres
Premieres, exhibitions, tours, and programs are concentration points of your work.
Project-based PR supports them from announcement through documentation—so they don’t just happen, but are remembered and carried forward.
Management for Artists & Cultural Professionals
For us, artist management doesn’t mean control—it means support: structure, strategy, and sparring at eye level.
We look at how inquiries, projects, negotiations, visibility, and goals can be organized so your artistic work stays at the center—without everything depending on you alone.
Learn more about Management for Artists & Cultural Professionals
Partnerships with Institutions, Galleries & Media
Partnerships with venues, galleries, festivals, media, and collaborators can elevate your work to a new level—when goals, roles, and communication are clear.
We show how sustainable collaborations are built and how Favori Media can support you at the interface between art, institutions, and the public.
Learn more about Partnerships with Institutions, Galleries & Media
Press Photography, Visual Language & Media Assets
Without strong visuals, a lot remains unseen—even when the project is excellent.
This page focuses on which images you need for PR, how to build a consistent visual language, and how to use press photos, production stills, and venue imagery professionally.
Common Mistakes in PR & Press Relations
It rarely fails because of the art itself—but because of structure, timing, and materials.
We’ve compiled the most common PR mistakes made by artists and cultural institutions—and show you how to avoid them and turn them into stable communication pathways.
International PR & Media Relations
If your work is meant to reach beyond the German-speaking market, it requires a different kind of communication: multilingual profiles, international EPKs, context-sensitive storytelling, and the right media partners.
We break down how international PR works—and which steps make sense if you want to position yourself in international contexts.
PR and artist management aren’t “extras”—they are the structure that makes your artistic or institutional work visible, understandable, and accessible to others.
If you feel your current PR or management setup isn’t yet doing your work justice—or if you’re looking for a long-term, clearer structure:
View the FAVORI VISIBILITY & FLOW PROGRAM
