For Frame Shops & Art Stores

Marketing for Frame Shops & Art Stores

You frame with care, give personal advice and carry art, prints or art supplies in your store. We make sure people in your region find you when they need something framed or are looking for a picture – and that they come back.

Favori Media is the art and culture marketing agency from Berlin. We support framing workshops, frame shops and art stores, print shops and art supply stores in Germany, Austria and Switzerland – with a website that clearly shows your workshop, services and product range, visibility on Google Maps, in search and in AI answers, social media, newsletters and promotions that bring customers into the store.

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Picture framingWorkshopArt printsArt suppliesStoreRegion

A female framer in an apron holds sample frame corners against a watercolor at the counter while advising a male customer, a wall of frame mouldings behind them (AI-generated)

Key Facts at a Glance

Who it’s for: framing workshops, frame shops and art stores, print shops and art supply stores – in Germany, Austria and Switzerland.
What: a website with services, product range and an inquiry path, a well-maintained Google Business Profile, visibility in search and AI answers, social media, newsletters and promotions that bring more customers into the store.
How: personal, with one dedicated contact and clear numbers – we do the work, you approve. Or you learn to do it yourself in our program.
Getting started: a free intro call – afterwards you receive a proposal that fits your business.

The Situation

Good craftsmanship needs to be found

Today, frames are also sold off the shelf at furniture stores and online. Many people don’t know what makes good framing – or that there’s a workshop nearby. If you don’t show up on Google Maps and in search, you lose jobs, even though advice, quality and conservation are exactly what customers need.

A male framer with glasses and an apron cuts a mat with a mat cutter in a workshop, surrounded by frame mouldings and tools (AI-generated) — Show your craft: a look inside the workshop builds trust and makes the difference from mass-produced frames visible. · Illustrative image, AI-generated

Customers buy ready-made frames at furniture stores or online.
Your business barely shows up on Google Maps, or without photos.
Services, sample prices and opening hours are missing from the website.
Art prints and art supplies aren’t shown online.
You hardly reach younger customers.
There’s no reason to come back regularly.

What It Involves

What marketing for frame shops and art stores means

Marketing for frame shops and art stores means: people in your region find you when they need something framed or are looking for art, understand the value of good framing, come into the store – and come back.

The shop window and entrance of a small art and frame store on an old-town street in the evening, a woman passing by stops in front of the framed prints in the window (AI-generated) — Be visible locally: people who find you on Google Maps quickly end up in front of your shop window. · Illustrative image, AI-generated

A young female employee films a freshly framed art print on an easel with her smartphone in the store for social media (AI-generated) — Short videos from the store and workshop show what good framing is about – and bring in new customers. · Illustrative image, AI-generated

Website with services & product range

Framing, mats, glass types, sample prices, art prints and opening hours – clear and with an easy inquiry path.

Websites for Art & Culture

Google Maps, search & AI

A well-maintained Google Business Profile and visibility for searches like “picture framing near me” or “custom framing” – including AI answers.

SEO & AI Program

Online shop for prints & supplies

Show and sell art prints, editions or art supplies online – with in-store pickup or shipping.

Webshops & Online Sales

Social media from store & workshop

Before-and-after shots, new frames, customer projects and a look at the craft – content that sparks curiosity.

Social Media Management

Newsletters & promotions

New prints, holiday promotions and workshops – so customers come back regularly.

Newsletter & Email Marketing

Local campaigns

Targeted ads around your store, for example before the holidays or Mother’s Day – with a clear budget.

Paid Ads

This page is part of our marketing for galleries & art dealers. We also support antiques dealers, art dealers, photo & edition galleries and artists.

The Path

Four steps to more customers in your store

Every business is different: some are pure framing workshops, others combine framing with art prints, a gallery or art supplies. That’s why we start with your store and your customers.

Analysis & kickoff

We look at how customers find you today, how your Google profile and website come across and where inquiries get lost.

Setup & strategy

Website, Google profile, product range and visibility become one coherent whole – with a clear presence for your store.

Ongoing support

Social media, newsletters and promotions throughout the year – regular and plannable.

Reach & growth

Local campaigns, photos and videos bring new customers – with clear numbers on what works.

Two Paths

We do it for you – or you learn to do it yourself

Agency: we handle it for you

For owners who want to focus on the workshop, advice and customers. We plan, design and execute – you approve and see the results.

All Marketing Services

Coaching: you do it yourself

In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes for your business with us – and then run them on your own.

Favori Visibility & Flow

Your Questions

What frame shops and art stores often ask us

How do we stand out from furniture stores?

With advice, quality and know-how: show what good framing is about – mats, anti-reflective glass, acid-free materials and custom work. Many customers don’t know the difference until you show them.

Do we really need a Google profile?

Yes. Most customers search for “picture framing near me.” A well-maintained profile with photos, opening hours and reviews is the most important channel for local businesses.

Is an online shop worth it?

Often yes for art prints, editions and art supplies – especially with in-store pickup. Framing itself usually stays an in-person appointment, which you can set up well online.

What do we need to contribute?

Mainly insights and approvals: photos or access to the workshop, information on promotions and new arrivals, plus your perspective. We handle planning and execution.

Why Favori Media

Art expertise meets digital know-how

Award-Winning

European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.

Art and Market

Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.

All in One Place

Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.

Selected projects in Works & Spaces Artist Management & PR

Franziska Sevik, founder of Favori Media

FAQ – Frequently Asked Questions

Marketing for Frame Shops & Art Stores

How much does marketing for a frame shop cost?

It depends on what you need – a new website, a well-maintained Google profile, social media or campaigns. After a free intro call, you receive an individual proposal.

How do we get found better on Google Maps?

With a complete business profile, the right categories, current photos, opening hours, regular posts and genuine reviews from happy customers.

How do we get more reviews?

By asking kindly after every job – for example with a small card or a link by email. Reply to every review, including critical ones.

Should we show prices on the website?

Sample prices are very helpful, for example for common sizes with a mat. They lower the barrier and show that custom work is often more affordable than expected.

Which social media channels fit?

Usually Instagram and Facebook for local customers, plus Pinterest for interior ideas. Before-and-after photos and short workshop videos work especially well.

How do we bring customers back to the store regularly?

With newsletters, seasonal promotions, new prints, workshops and partnerships with local artists, photographers and interior designers.

Can we win artists as customers too?

Yes. Many artists need frames for exhibitions. Special offers, exhibition frames and partnerships make you their go-to partner.

How do we promote the holidays and other seasons?

With early reminders about drop-off deadlines, gift ideas and gift cards, a newsletter, social media posts and targeted local ads.

How much time do I need to invest myself?

A bit more at the start for alignment and content, then usually a few hours a month for approvals and information on promotions. We take care of the rest.

Do you work with stores outside Berlin?

Yes, we support frame shops and art stores throughout Germany, Austria and Switzerland. We work together personally via video, phone and email – and on site when needed.

Next Step

Let’s talk about your business

In a free intro call, we’ll look together at where your frame shop or art store stands today and which next step will make the biggest difference – honest, concrete and with no obligation.

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