For Galleries
Marketing for Galleries & Art Dealers
Your exhibitions deserve attention. We make sure the right people see them – collectors, the press and an audience that keeps coming back.
Favori Media is the Berlin agency for arts and culture marketing. We work with galleries, artist-run spaces, project spaces and art dealers – with a real feel for art, clear communication and systems that take pressure off your team.
AI-generatedKey Facts at a Glance
- Who it’s for: Contemporary art galleries, artist-run galleries, photo & edition galleries, pop-up & rental galleries, online galleries, project spaces and off-spaces, art dealers, auction houses, antiques dealers, frame shops & art stores, art fairs, art associations, art advisors, art rental & artotheques and corporate art in Germany, Austria and Switzerland.
- What: a website with an exhibition and artwork archive, newsletters for collectors, PR, photography and video, plus campaigns for openings and art fairs.
- How: with a dedicated contact person, discreet handling of your contacts and clear agreements – tailored to how you work.
- Getting started: a free initial consultation – afterward, you’ll receive a proposal tailored to your gallery.
The Situation
Strong exhibitions – but too little response?
Today’s galleries do far more than hang great shows: they’re curator, publisher, dealer and media house all at once. Alongside day-to-day business, there’s often too little time for consistent communication.
AI-generated- Openings are announced at short notice – and always reach the same guests
- Collector contacts are scattered across inboxes, lists and business cards
- The website shows exhibitions but doesn’t inform or sell enough
- The press and critics rarely respond to press releases
- Good artwork photos and texts are missing right when inquiries come in
- After fairs and exhibitions, no one follows up with interested contacts
Your Questions
What galleries want to know before working with us
How do we reach new collectors?
With a newsletter that makes people want to see the work, a website that showcases artists and pieces well, targeted PR and a presence around art fairs. We connect these channels so interest turns into real contacts.
How do we handle our contacts?
Discreetly and in line with GDPR. We help you consolidate your contacts, collect consent and reach out to collectors in a targeted way – no mass emails.
How do we promote an opening?
With a set routine: announcement, invitations to selected guests, a reminder, press and social media – followed by a recap that invites people to visit the exhibition.
Will our gallery’s voice stay intact?
Yes. We write in your voice – whether understated, curatorial or personal. Nothing goes live without your approval.
Can we sell artwork online?
Yes, if it fits your program – for example through inquiry forms, an artwork overview with prices on request or your own online shop. We advise you on which approach suits your gallery.
Who is our contact person?
You have a dedicated contact at Favori Media who knows your gallery and your artists – no anonymous ticket system.
The Path
From first assessment to ongoing support
You don’t have to tackle everything at once. We start where the impact is greatest – and build from there, step by step.
01
Analysis & Getting Started
Where does your gallery stand today? We review your website, newsletter and channels and show you where collectors and the press are slipping away.
02
Setup & Strategy
A website that clearly presents exhibitions, artists and artwork – and routes inquiries smoothly.
03
Ongoing Support
Stay consistently present – with newsletters, social media and a plan for the entire exhibition year.
04
Public Image & Reputation
PR, strong artwork photography and campaigns for openings, fairs and artists.
For Every Format
The right marketing for every gallery and art business
No two galleries are alike: each format has its own clients, its own path to sales and its own questions. Each area has its own page covering the situation, strategies and FAQs – more are on the way. Choose yours:
Galleries & Exhibition Spaces
Program galleries
Build artists, promote exhibitions and keep collectors engaged for the long term.
Project spaces & off-spaces
Make non-commercial spaces and collectives visible – including to funders.
Photo & edition galleries
Bring photography, prints and editions to collectors.
Pop-up & rental galleries
Promote temporary exhibitions quickly and effectively.
Trade & Market
Art dealers & secondary market
Show your inventory, make expertise visible and win buyers and consignors.
Frame shops & art stores
Make your store, workshop and art offering known in your region.
Advisory & Mediation
Art advisory & consulting
Explain independent advice and win collectors, companies and hotels.
Art associations (Kunstvereine)
Win members, promote exhibitions and convince supporters.
Art rental & artotheques
Make art on loan visible to private and corporate clients.
Typical Projects
How we support galleries
AI-generated
AI-generatedOpenings & Exhibitions
Invitations, reminders and communication so the opening is packed and the exhibition leaves a lasting impression.
Collector Relations
Consolidated contacts, newsletters with a point of view and personal follow-up after visits and fairs.
Art Fairs
Announce beforehand, collect contacts on site and follow up with purpose afterward.
Press Relations
Press releases, image material and connections to art media and critics.
Online Sales
Show artwork online, make inquiries easier and – where it fits – sell directly.
Why Favori Media
Art expertise meets digital know-how
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.
Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
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FAQ – Frequently Asked Questions
Marketing for Galleries & Art Dealers
Next Step
Let’s talk about your gallery
In a free initial consultation, we’ll look at your program, your contacts and your current presence – and show you the most sensible place to start.
