For Art Advisors & Art Consultants
Marketing for Art Advisory & Art Consulting
You help collectors, companies and hotels find the right art – independently, with connoisseurship and a sure instinct. We make sure exactly these people find you, understand your expertise and trust you.
Favori Media is the art and culture marketing agency from Berlin. We support art advisors, art consultants, curators of corporate collections and percent-for-art consultancies in Germany, Austria and Switzerland – with a website that clearly shows services and references, visibility on Google and in AI answers, LinkedIn presence, expert articles, newsletters, press relations and a professional first contact.
AI-generatedKey Facts at a Glance
- Who it’s for: art advisors, art consultants, curators of corporate collections and consultancies for art in hotels, offices and architecture – in Germany, Austria and Switzerland.
- What: a website with clear services, references and approach, visibility on Google and in AI answers, LinkedIn presence and expert articles, newsletters for clients and network, press relations and a professional path to the first conversation.
- How: personal, discreet and with one dedicated contact – we do the work, you approve. Or you learn to do it yourself in our program.
- Getting started: a free intro call – afterwards you receive a proposal that fits your advisory practice.
The Situation
Your work is invisible – until someone explains it
Art advisory lives on referrals. That’s a good start, but it makes you dependent on a few contacts. Many potential clients don’t even know independent art advisory exists, what it costs or what it delivers. If you don’t show clearly online what you stand for and who you work for, you’ll be confused with a gallery, a dealer or an interior design service.
AI-generated- New projects come almost exclusively through personal referrals.
- Potential clients don’t understand what an art advisor actually does.
- Companies and hotels don’t find you when they look for art for their spaces.
- Your website shows hardly any references, projects or your way of working.
- You’re barely visible on LinkedIn, even though your clients are there.
- Your independence and fee model remain unclear – and create mistrust.
What It Involves
What marketing for art advisory & art consulting means
Marketing for art advisory means: private collectors, companies, hotels and architecture firms understand what you do for them, find you when they look for art or want to build a collection, and experience you from the start as an independent, knowledgeable and discreet partner.
AI-generated
AI-generatedWebsite with services & references
A clear, high-quality website that explains what you do, for whom, how you work and which projects you’ve guided – with an easy path to the first conversation.
Found on Google & in AI
Visibility for searches like “art advisor,” “art for offices” or “build an art collection” – and in answers from ChatGPT and others.
LinkedIn & expert articles
Presence where decision-makers from companies, hospitality and architecture spend their time – with posts that show your expertise.
Newsletters for clients & network
Market observations, artist recommendations and project insights – regular and personal for collectors, clients and partners.
Positioning & visual identity
A presence that shows independence, quality and your focus at first glance – from logo to presentation template.
Press relations & project communication
Communication about notable projects, art-in-architecture competitions and collections – coordinated with clients and artists.
This page is part of our marketing for galleries & art dealers. We also support program galleries, art dealers, artists and theaters, museums & festivals.
The Path
Four steps to more of the right projects
Every advisory practice is different: some guide a few private collectors over many years, others furnish offices and hotels. That’s why we start with your focus and your ideal clients.
01
Analysis & kickoff
We look at how your ideal clients search for art advice today, how they perceive you and where inquiries get lost.
02
Setup & strategy
Positioning, website, references and first contact become one clear, trustworthy presence.
03
Ongoing support
Regular posts, newsletters and website upkeep – so you stay visible even while you’re busy with projects.
04
Reach & reputation
Press, project photos, videos and targeted campaigns strengthen your reputation with collectors and companies.
Two Paths
We do it for you – or you learn to do it yourself
Agency: we handle it for you
For art advisors who want to spend their time with clients, artists and research. We plan, design and execute – you approve and keep the overview.
Coaching: you do it yourself
In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes for your advisory practice with us – and then run them on your own.
Your Questions
What art advisors often ask us
How do I become less dependent on referrals?
With clear positioning, a website that’s found for the right searches, regular presence on LinkedIn and a newsletter that nurtures your network. Referrals stay important – but they’re no longer the only way in.
How do I explain what art advisory delivers?
With concrete examples: projects, processes, typical questions and results. A clear service overview and case studies make tangible what you do for collectors, companies or hotels.
Should I disclose my fee model?
We recommend explaining at least the principle – day rate, flat fee or project fee, and your independence from sales commissions. Transparency builds trust; specific figures can follow in conversation.
Can I show client projects?
Only with consent. Many clients value discretion. Together we find formats that show your work without revealing anything confidential – anonymized case studies, photos of spaces or approved testimonials.
Why Favori Media
Art expertise meets digital know-how
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.
Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
FAQ – Frequently Asked Questions
Marketing for Art Advisory & Art Consulting
Next Step
Let’s talk about your advisory practice
In a free intro call, we’ll look together at where your art advisory stands today and which next step will make the biggest difference – honest, discreet and with no obligation.
