For comedy & cabaret
Marketing for comedy & cabaret
The punchline lands – now the seats need to fill up. We make sure audiences, promoters and press know your show before the curtain rises.
Favori Media is the Berlin-based agency for arts and culture marketing. We support comedians, cabaret artists, satirists and small stages with a website and tour page, clips and social media, press relations, newsletters and ads for ticket sales and visibility on Google and in AI answers.
AI-generatedAt a Glance
- Who it’s for: Stand-up comedians, cabaret artists, satirists, improv ensembles and small stages – from open mic to tour.
- What: A website with tour dates and ticket links, press kit, clips for social media, newsletters, press relations and ads – individually or all in one.
- How: personal, in your voice and with clear agreements – you approve, we deliver.
- Getting started: a free initial call – afterward you receive a proposal that fits your project.
The Situation
A strong show – but half-empty venues?
On stage, timing is everything – in ticket sales too. If dates are announced too late or nobody knows what the show is about, seats stay empty, no matter how good it is.
AI-generated- Tour dates are scattered across different ticketing platforms
- There is no up-to-date press kit with show description, photos and clips
- Clips go viral – but don’t turn into ticket sales
- Promoters and small stages don’t know your new show
- Local press hears about your appearance too late
- Writing, rehearsing and touring leave hardly any time for marketing
What It Includes
What marketing for comedy & cabaret means
Marketing for comedy and cabaret means showing your humor and your show so that people buy tickets, promoters book you and the press writes about you.
Website & tour page
Show, dates, ticket links and booking inquiry in one place – so audiences and promoters don’t have to search.
Clips & social media
Short excerpts from your show that spark curiosity – planned, edited and with a clear pointer to your next dates.
Press kit & press relations
Show description, press photos, clips and press quotes – plus press releases to local media in every tour city.
Newsletters for fans
New dates and shows sent straight to people who have already seen you live – the most reliable source of ticket sales.
Ads for ticket sales
Targeted ads in the region of your shows when a date needs a bigger audience.
The Path
From first assessment to ongoing support
You don’t have to tackle everything at once. We start where your show will benefit most – and build step by step.
01
Analysis & Getting Started
Where do you stand today? We look at your website, ticketing, social media and Google and show where audiences and promoters drop off.
02
Setup & Strategy
A clear profile for your humor and a website with a tour page that gets found and sells tickets.
03
Ongoing Support
Stay visible regularly without marketing eating into your writing and rehearsal time.
04
Public Image & Reputation
Press kit, photos, trailers and campaigns for premieres, tour launches and guest appearances.
Two Ways
We do it for you – or you learn to do it yourself
Agency: We handle it for you
For comedians and cabaret artists who want to spend their time on stage and at the desk. We plan, design and deliver – you approve and keep the overview.
Guidance: You put it into practice
In the 90-day Favori Visibility & Flow program you develop positioning, strategy and processes for visibility and sales with us – and implement them step by step yourself.
Your Questions
What comedians and cabaret artists want to know before working with us
Do you get my humor?
We listen before we write. We get to know your show, your stance and your punchlines – and nothing goes online without your approval.
Do I have to post clips all the time?
No. One or two good excerpts per week are often enough. What matters more is that every clip leads to your next dates.
When will I see results?
A clear tour page and press relations often work by your next appearance. A loyal community grows over months – shared goals make progress measurable.
What do I need to contribute?
Show description, dates, footage from your performances and your approvals. Planning, copy, design and tech are on us.
Why Favori Media
We know your side of the stage
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years, and author of “Artpreneurship für Künstler.”
Website, clips, newsletters and press work together – and we know the stage from our own experience.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
From Our Projects
Selected work for stage & shows
A look at projects in which we made stage projects, authors and musicians visible.
FAQ – Frequently Asked Questions
Marketing for Comedy & Cabaret
Next Step
Let’s talk about your show
In the free initial call we look at your work, your goals and your current presence – and show you the best place to start.
