For Corporate Art

Marketing for Corporate Art

Art in a company is more than wall decoration: it shapes spaces, brand and culture. We make sure your art collection or corporate art offering becomes visible – to employees, clients, the press and the art world.

Favori Media is the art and culture marketing agency from Berlin. We support companies with their own art collection, corporate art programs and corporate foundations, as well as art advisors and galleries serving corporate clients, in Germany, Austria and Switzerland – with a website or online collection, press relations, content for internal communications, LinkedIn and social media, art events, photography and video.

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Corporate collectionArt in the workplaceEmployer brandingPRArt eventsSustainability

A female art curator explains a large abstract painting on a concrete wall to a male executive in the lobby of a modern company headquarters (AI-generated)

Key Facts at a Glance

Who it’s for: companies with their own art collection, corporate art programs and corporate foundations, as well as art advisors and galleries with corporate clients – in Germany, Austria and Switzerland.
What: a website or online collection, press relations, content for internal communications, LinkedIn and social media, art events, photography and video – so art in your company has an impact and gets seen.
How: personal, with one dedicated contact and clear numbers – we do the work, you approve. Or you learn to do it yourselves in our program.
Getting started: a free intro call – afterwards you receive a proposal that fits your plans.

The Situation

The art is on the wall – but nobody talks about it

Many companies invest in art, but internally and externally it stays silent. Employees don’t know the works or the artists, clients only see them in passing, and the press never hears about it. That leaves untapped what art can do for brand, culture and employer appeal.

A male art consultant presents a selection of artworks on a tablet and as printouts on the table to a team in a meeting room (AI-generated) — Choose together: when employees are involved, art becomes part of the company culture. · Illustrative image, AI-generated

The collection is barely known internally.
There’s no information about the works and artists.
Art plays no role in your brand or employer branding.
The press and the art world know nothing about your commitment.
Art advisors only reach corporate clients through personal contacts.
Investments in art are hard to justify externally.

What It Involves

What marketing for corporate art means

Marketing for corporate art means: art in your company gets a voice – employees know and value the works, clients and applicants experience them as part of the brand, and the press and art world notice your commitment.

Employees listen to a female artist speaking next to her large-format paintings at an evening art event in the office (AI-generated) — Art events in the office bring teams, artists and guests together – and provide stories for communications and press. · Illustrative image, AI-generated

A female communications team member photographs a painting in an office corridor with a professional camera while a male colleague holds an LED light (AI-generated) — Good photos of the works in their space are the basis for your website, annual report, LinkedIn and press relations. · Illustrative image, AI-generated

Website & online collection

Show your collection digitally: works, artists, locations and stories – for employees, clients and the public.

Websites for Art & Culture

Press relations & reputation

Story angles, press releases and contacts to art and business media – for acquisitions, exhibitions, awards and sponsorships.

PR & Press Relations

Internal communications

Copy for the intranet and newsletters, artwork labels, guided tours and formats that bring art into everyday work life.

Content Packages

LinkedIn & social media

Art as part of your brand and employer branding – with posts that show your values and appeal to applicants.

Social Media Management

Photography & video

Works in their space, artist portraits and event films for your website, annual report, social media and press.

Photography & Image Production

Visibility on Google & in AI

For art advisors and galleries: get found for searches like “art for businesses” or “corporate art consulting” – including AI answers.

SEO & AI Program

This page is part of our marketing for galleries & art dealers. We also support art advisors, art rental & artotheques, art dealers and artists.

The Path

Four steps to art that makes an impact

Every project is different: some companies have a long-established collection, others are just starting with art in the workplace, and others advise corporate clients. That’s why we start with your goals and audiences.

Analysis & kickoff

We look at the art, stories and channels you have, who you want to reach and where the biggest opportunities are.

Setup & strategy

A communications concept, a website or online collection and a clear presence that fits your brand.

Ongoing support

Content for internal communications, LinkedIn and social media – regular and plannable.

Reputation & reach

Press relations, photos, videos and events make your commitment known – with clear numbers on what works.

Two Paths

We do it for you – or you learn to do it yourselves

Agency: we handle it for you

For companies and advisors who want to put communications in experienced hands. We plan, design and execute – you approve and see the results.

All Marketing Services

Coaching: you do it yourselves

In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes with us – and then run them on your own.

Favori Visibility & Flow

Your Questions

What companies and art advisors often ask us

How do we make our collection known internally?

With artwork labels and QR codes, short stories on the intranet, guided tours, artist talks and a section on the website that everyone can access at any time.

How do we use art for employer branding?

By showing how art shapes your spaces and culture – on LinkedIn, on your careers page and at events. Applicants increasingly pay attention to values and work environment.

How do we win corporate clients as an art advisory?

With a clear page for businesses, reference projects with photos, expert posts on LinkedIn, visibility on Google and partnerships with architects and facility managers.

What do we need to contribute?

Mainly knowledge and approvals: information on the collection, artists and goals, plus access to spaces and contacts. We handle planning and execution.

Why Favori Media

Art expertise meets digital know-how

Award-Winning

European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.

Art and Market

Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.

All in One Place

Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.

Selected projects in Works & Spaces Artist Management & PR

Franziska Sevik, founder of Favori Media

FAQ – Frequently Asked Questions

Marketing for Corporate Art

How much does marketing for corporate art cost?

It depends on what you need – an online collection, press relations, internal communications, photography or ongoing support. After a free intro call, you receive an individual proposal.

What is corporate art?

Corporate art includes art that companies collect, commission, sponsor or display in their spaces – from their own collection to art in architecture to support programs for artists.

Why should we communicate about our art?

Because art strengthens brand, culture and employer appeal – but only when people know about it. Good communication turns an investment into visible value.

Is an online collection worth it?

Yes. It makes works accessible across all locations, supports tours and press work and shows your commitment externally – and, well structured, it works for Google and AI assistants too.

How do we handle image rights?

For photos and publications, you usually need permission from the artists or rights holders. We plan for this from the start and clear all uses properly.

Which channels fit corporate art?

Usually LinkedIn, your own website, the intranet and employee newsletters, annual and sustainability reports, and press relations in art and business media.

How do we plan an art event at the company?

With a clear occasion such as a new acquisition or exhibition, an artist talk, invitations to employees and guests, and photos and video for later communications.

Can we include art in our sustainability communications?

Yes, for example around artist support, regional engagement or cultural participation. What matters are honest, verifiable statements rather than big promises.

How much time do we need to invest ourselves?

A bit more at the start for alignment and content, then usually a few hours a month for approvals and information. We take care of the rest.

Do you work with companies outside Berlin?

Yes, we support companies and art advisors throughout Germany, Austria and Switzerland. We work together personally via video, phone and email – and on site when needed.

Next Step

Let’s talk about your art

In a free intro call, we’ll look together at where your corporate art engagement stands today and which next step will make the biggest difference – honest, concrete and with no obligation.

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