Online Marketing for Authors

Give your thoughts and words a face.

Marketing for Authors

You write – but your books, texts or projects are hardly being found?

You’ve published a book, but sales and reviews are falling short of your expectations.
You want to build a clear positioning as an author – but don’t know where to start.
You’re independent or with a publisher, but don’t want to rely solely on publisher marketing.

This is exactly where we come in.

Favori Media is the specialized agency for art, culture and literature.

We support authors in making their work visible, building a strong author brand, and using marketing in a way that fits you, your writing, and your everyday life – without empty promises and without loud, pushy tactics.

Book your free consultation

Online-Marketing für Autoren — Online marketing for authors

Your words – visible, read & sold

Readers, bookstores, media, podcasters, event organizers and publishers now make their decisions online:

How professional do you appear as an author?
Do they immediately find clear information about you, your books, readings and topics?
Is it clear what you stand for and why someone should read your book in particular?

We help authors answer exactly these questions – clearly, professionally and effectively.

Development of a consistent author brand (fiction, non-fiction, specialist books, self-publishing or traditionally published).
Building or optimizing your author website.
Guiding your readers from “I discover you” to “I buy your book / subscribe to your newsletter / book your event.”
Consistent visibility instead of a one-off launch campaign.

We work online, internationally and in multiple languages when your target audience requires it.

With a clear concept to a strong author brand

The Favori direction for your book marketing

Instead of random one-off actions, we develop a structured strategy that suits you.

The Favori direction includes:

Mindset & positioning
Who are you as an author – which themes, genres or expertise do you embody? We sharpen your profile without forcing you into a role that doesn’t fit.
Target audience & reader journey
Who should find you? How do readers discover you, follow you, trust you – and become buyers?
Visible presence
Author website, landing pages, social media profiles, newsletter: clear, focused, professional.
Content strategy
Content that helps readers get to know you: insights, topics, excerpts, and behind-the-scenes instead of blunt “buy my book” posts.
Tools & systems
If desired, with the right setups for email marketing, reader list building, automations, book launch funnels and long-term support.
Concrete action steps
You receive clear, actionable steps you can implement yourself – or that we can take care of for you.

No overload, no unnecessary tech. Only what truly moves you forward.

Franziska Sevik - Inhaberin der Medien-Agentur Favori Media

Favori – services for authors

AGENCY

We implement it for you

For authors who want to focus on writing – and place their marketing in experienced hands.

Among other things, we support you with:

Professional author website including book and project presentation
Landing pages for book releases, readings, courses or programs
Search engine optimization (SEO) for your topics and books
Strategic social media presence (e.g. Instagram, LinkedIn, TikTok, YouTube – tailored to you and your audience)
Email marketing and building your own reader list
Book launch campaigns and sustainable promotion of your existing titles

Optional: PR impulses and collaborations in the cultural and media sector

You benefit from our specialization in art & culture – without having to dive into countless tools and strategies yourself.

To the agency services

Coaching & Mentoring

We show you how it’s done.

For authors who want to take their visibility into their own hands – with a clear system and a sparring partner at their side.

In coaching and mentoring:

we develop your individual marketing strategy as an author
we structure your presence on your website and social media
we build your reader list step by step
we show you how to plan book launches and make them repeatable
you learn which measures make sense for you – and which you can confidently skip

You receive templates, roadmaps and feedback – without “I have to post all the time” pressure and without empty generic tips.

To the coaching programs

Book your free consultation

Why should you work with Favori Media?

✪ Specialization in art & culture

We come from the world of stage, art and media ourselves. We know the literary and cultural sector – and understand how to make sensitive, sophisticated content visible without losing its essence.

✪ Understanding the reality of authors

Writing, deadlines, promotion, family, job – we plan measures that fit your everyday life.

✪ Strategy instead of busywork

No scattergun marketing. We focus on channels and steps that are truly relevant to your audience.

✪ Strong Favori structure

With Favori Media, Favori Art, Artpreneure and Favori Flow, you have an ecosystem at your side that supports creatives and cultural projects holistically.

✪ Transparent & collaborative

Clear process, clear recommendations, no jargon. You should understand what we do – and why.

FAQ – Frequently Asked Questions

FAQ – Online Marketing & Book Marketing for Authors

Who is your online marketing for authors suitable for?

Our services are aimed at fiction, non-fiction and specialist authors, self-publishers and traditionally published authors who want to market their books professionally, build a strong author brand and increase their online visibility – whether you’re just starting out or already have several titles published.

What concrete benefits does online marketing offer me as an author?

Targeted online marketing helps you reach more readers, increase book sales, gain reviews, fill your readings, build collaborations, and clearly position yourself as an author. Instead of random posts or one-off actions, you create a recognizable, systematic author brand.

I already have a publisher – do I still need marketing support?

Yes. Publisher marketing is often limited in time and focused on individual titles. With your own strategy as an author, you build long-term visibility, independent of campaigns or seasonal cycles. We complement your publisher’s efforts and strengthen your personal author brand.

Do you also support self-published authors with book marketing?

Absolutely. Self-published authors in particular benefit from clear positioning, a professional author website, optimized Amazon and shop pages, social media strategies, and e-mail marketing. Together with you, we develop a system that sustainably increases the visibility of your books.

What exactly do your agency services for authors include?

Depending on your needs, we take care of: building or optimizing your author website, landing pages for book launches, SEO for your topics, social media concepts, content planning, newsletter set-up, book launch campaigns, and, if desired, PR impulses in the arts and culture sector. All tailored specifically to authors.

How does the collaboration with Favori Media work?

We start with an initial consultation, analyze your current visibility, goals, and target audience, and develop a clear strategy based on that. Then, together we decide which steps we will implement for you or support you with through coaching – transparent, structured, and with clear priorities.

What is the difference between agency implementation and coaching/mentoring?

As an agency, we implement your author marketing for you (e.g. website, launch, campaigns). In coaching/mentoring, we show you how to confidently and efficiently handle your marketing yourself – including strategies, templates, and feedback. You decide which model fits you and your everyday life better.

Do I absolutely need social media to successfully sell my books?

Not every author has to be active on all platforms. We help you identify which channels make sense for your target audience (e.g. Instagram, LinkedIn, YouTube, newsletter, website) and develop a lean strategy that fits you – without constant posting pressure and without artificial self-promotion.

Do you also create author websites and landing pages?

Yes. We design search engine optimized author websites and landing pages that allow readers, media, and event organizers to instantly see who you are, what books you write, and how they can contact you or purchase your titles. If desired, in multiple languages and including full technical implementation.

Can you help me with a planned book launch?

Yes. For your book launch, we develop a clear strategy: target audience, messaging, landing page, newsletter, social media content, optional ads or PR impulses, and a timeline roadmap. The goal: visibility before, during, and after publication – not just a brief peak.

Do you also work internationally and in multiple languages?

We work with authors in German-speaking countries and internationally. If desired, we implement your author marketing for international audiences, including multilingual websites, hreflang, SEO, and tailored messaging for your target markets.

What does online marketing for authors cost at Favori Media?

The costs depend on your needs: analysis, strategy, implementation or mentoring. In an initial call, we clarify what you actually require and create a transparent offer – with no hidden fees. Our goal: a setup that pays off for you through visibility, book sales and inquiries.

Next step: Let’s talk about your texts.

Whether it’s your debut, an existing book portfolio, or a planned launch – we’ll look together at where you stand and what will truly move you forward.

Book your free initial consultation now