For Dance & Performance
Marketing for Dancers & Performers
Dance lives in the moment. We make sure venues, festivals, curators, the press and audiences see your work – before, during and after the performance.
Favori Media is the Berlin agency for arts and culture marketing – founded by a former stage dancer and choreographer. We support dancers, choreographers, performers and independent companies with websites, dance videos, EPKs, social media, newsletters and press work.
Key Facts at a Glance
- Who it’s for: Dancers, choreographers, performance artists and independent companies – in contemporary dance, ballet, urban dance, dance theater and performance. Dance schools have a page of their own.
- What: Website, dance video and photography, EPKs for venues and festivals, social media and reels, newsletters for performances and workshops, press work, SEO and AI visibility – individually or all from a single source.
- How: personally, in your voice and with clear agreements – you approve, we deliver. Or you learn to do it yourself in our program.
- Getting started: a free initial consultation – afterward, you’ll receive a proposal tailored to your project.
The Situation
Strong productions – but too few people see them?
Dance productions often run for only a few nights, and festivals receive more applications than they can program. The artists who get booked, funded and seen are the ones who are visible offstage, too.
- Your production runs for just a few nights – and audiences hear about it too late
- Venues, festivals and curators don’t respond to your applications
- You lack current videos and photos that truly show your work
- Open calls ask for material you don’t have at hand
- Your workshops and classes aren’t as full as they could be
- Social media takes time you don’t have between training, rehearsals and teaching
What It Includes
What marketing for dance & performance means
Marketing for dancers and performers means making a fleeting art form visible for the long term – with your own website, compelling dance videos and photos, an EPK for venues and festivals, a newsletter for performances and workshops, and campaigns that build an audience before every premiere.
Website for Dance & Companies
Bio, productions, dates, videos, press and contact in one place – with sign-up for workshops and classes if you like.
Dance Video & Photography
Trailers, rehearsal clips and stage photos that capture the movement, space and energy of your work – for applications, the press and social media.
Social Media & Reels
Dance is made for short video: we plan reels and content around rehearsals, premieres and workshops – fitting your rhythm.
Newsletters for Audiences
Your audience and workshop participants hear directly about new pieces, performances and classes – independent of the algorithm.
EPK & Press Work
A professional EPK with piece description, credits, trailer, photos, press quotes and tech rider for venues, festivals and the press.
SEO & AI Visibility
So you get found when someone searches for your name, your company, your style or workshops in your city – on Google and in AI answers like ChatGPT.
The Path
From first assessment to ongoing support
You don’t have to tackle everything at once. We start where the impact for your work is greatest – and build from there, step by step.
01
Analysis & Getting Started
Where do you stand today? We look at your website, videos, social media and application materials and show you where audiences, venues and festivals are slipping away.
02
Setup & Strategy
A clear artistic profile, a website with productions, dates and videos – and a plan for premieres, touring and workshops.
03
Ongoing Support
Stay visible consistently – without marketing eating up your time for training, rehearsals and teaching.
04
Public Image & Reputation
EPK, trailer, stage photos and campaigns for premieres, touring and festival applications.
Two Ways
We do it for you – or you learn to do it yourself
Agency: We handle it for you
For dancers, choreographers and companies who want to put their energy into training, rehearsals and new work. We plan, design and deliver – you approve and keep the big picture.
Guidance: You put it into practice
In the 90-day program Favori Visibility & Flow, you develop your positioning, strategy and workflows with us – and implement them yourself, step by step.
Your Questions
What dancers and performers want to know before working with us
Do you understand how dance works?
Yes. Favori Media was founded by a former stage dancer and choreographer. We know rehearsal schedules, touring logistics and the reality of the independent scene.
Do I have to be on social media all the time?
No. We plan content that fits your training and rehearsal schedule – and rely on your website and newsletter, which don’t depend on an algorithm.
When will I see results?
Early improvements often show up quickly, like a clear website or an EPK for your next festival application. Lasting visibility grows over months – shared goals make progress measurable.
What do I need to contribute?
Your bio, information about productions and workshops, existing material and your approvals. We handle planning, copy, design and tech.
Why Favori Media
We know your side of the stage
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years, and author of “Artpreneurship für Künstler.”
Website, dance video, content, newsletter and press work together – instead of piecemeal solutions from different providers.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
FAQ – Frequently Asked Questions
Marketing for Dancers & Performers
Next Step
Let’s talk about your next production
In a free initial consultation, we’ll look at your work, your goals and your current presence – and show you the most sensible place to start.
