For Art Fairs

Marketing for Art Fairs

You bring galleries, artists and collectors together in one place for just a few days. We make sure the right exhibitors apply, the halls fill up and people talk about your fair – before, during and after.

Favori Media is the art and culture marketing agency from Berlin. We support art fairs, edition and photo fairs, art and design markets and fair formats run by artist initiatives in Germany, Austria and Switzerland – with a website that convinces exhibitors and visitors, visibility on Google and in AI answers, ticket sales campaigns, newsletters, social media, press relations and communication for sponsors and partners.

Book a Free Consultation All Gallery Services

ExhibitorsVisitorsCollectorsPressTicketsSponsors

Visitors walk through the aisles of a large art fair with white booths, paintings and sculptures under a high hall roof with skylights (AI-generated)

Key Facts at a Glance

Who it’s for: art fairs, edition and photo fairs, art and design markets and fair formats run by artist initiatives – in Germany, Austria and Switzerland.
What: a website for exhibitors and visitors, visibility on Google and in AI answers, campaigns for applications and ticket sales, newsletters, on-site social media, press relations, VIP and collector communication and material for sponsors.
How: with one dedicated contact and a communication plan for the entire fair year – we do the work, you approve. Or you learn to do it yourselves in our program.
Getting started: a free intro call – afterwards you receive a proposal that fits your fair.

The Situation

A fair has two kinds of customers – and little time

An art fair has to win over exhibitors and visitors at the same time. Galleries decide whether to apply based on quality, audience and value. Visitors and collectors decide at short notice whether to come. In between are press, sponsors and partners. If you don’t communicate year-round, every edition starts almost from scratch.

A female fair director and a colleague plan booth allocation at a table with a printed floor plan and a laptop, with a wall of sticky notes in the background (AI-generated) — Fair communication starts long before opening day: exhibitor acquisition, floor plan and program need a clear roadmap. · Illustrative image, AI-generated

Too few galleries apply – or not the right ones.
Ticket sales only pick up in the final days.
Collectors and VIPs aren’t addressed in a targeted way.
The press barely covers the fair, or only locally.
After the fair, communication stops until the next edition.
Sponsors lack convincing numbers, images and reach.

What It Involves

What marketing for art fairs means

Marketing for art fairs means: the right galleries and artists apply, visitors and collectors plan their visit early and buy tickets, the press reports, sponsors see their benefit – and your fair stays part of the conversation between editions.

Collectors with glasses of sparkling wine talk in front of a large landscape painting at an evening preview, while a female journalist with a press badge takes notes (AI-generated) — Preview and VIP evening: targeted invitations bring the collectors who matter to your exhibitors. · Illustrative image, AI-generated

A young female content creator films a female gallerist explaining a sculpture at a fair booth with a smartphone on a gimbal (AI-generated) — Content from the fair floor: short videos and interviews make your fair visible in real time – and provide material for the whole year. · Illustrative image, AI-generated

Website for exhibitors & visitors

A clear website with an application area, exhibitor list, program, tickets and directions – bilingual and easy to use on mobile.

Websites for Art & Culture

Found on Google & in AI

Visibility for searches for art fairs in your city, dates and exhibitors – including answers from ChatGPT and others.

SEO & AI Program

Campaigns for applications & tickets

Targeted ads for exhibitor acquisition and ticket sales – with a clear schedule and measurable results.

Paid Ads

Newsletters for collectors & exhibitors

Separate lists for visitors, collectors, exhibitors and partners – with countdown, program highlights and recap.

Newsletter & Email Marketing

Social media & on-site content

A content plan before the fair, live content during the days and videos that work all year long.

Social Media Management

Press relations & accreditation

Press releases, contacts with art and lifestyle media, press accreditation and a press preview.

PR & Press Relations

This page is part of our marketing for galleries & art dealers. We also support program galleries, art associations, theaters, museums & festivals and artists.

The Path

Four steps through the fair year

Every fair is different: some show established galleries, others emerging artists, editions or design. That’s why we start with your profile and your fair calendar.

Analysis & kickoff

We look at how exhibitors and visitors find you today, when applications and ticket sales come in and where the potential lies.

Setup & strategy

Website, visual identity, mailing lists and a communication plan for the entire fair year.

Campaign & fair days

Exhibitor acquisition, ticket campaign, press and live content – aligned with your deadlines and the fair days.

Follow-up & next edition

Photos, videos, numbers and a recap – for exhibitors, sponsors and the start of the next edition.

Two Paths

We do it for you – or you learn to do it yourselves

Agency: we handle it for you

For fair teams who want to focus on exhibitors, program and organization. We plan, design and execute – you approve and keep the overview.

All Marketing Services

Coaching: you do it yourselves

In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes for your fair with us – and then run them on your own.

Favori Visibility & Flow

Your Questions

What fair organizers often ask us

How do we attract more of the right exhibitors?

With clear positioning, a convincing exhibitor section with numbers on audience and sales, testimonials from past exhibitors, targeted outreach to galleries and a visible application process with clear deadlines.

How do we sell tickets earlier?

With early-bird pricing, a newsletter countdown, targeted campaigns in the region and among art lovers, program highlights and partnerships with hotels, museums and cultural partners.

How do we reach collectors and VIPs?

With a dedicated list, personal invitations to the preview and guided tours, offers for collector circles and close coordination with the exhibiting galleries.

What do sponsors need from us?

Visitor and reach numbers, good photos and videos, press coverage and visible presence for their brand. We help you collect this content in a targeted way during the fair.

Why Favori Media

Art expertise meets digital know-how

Award-Winning

European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.

Art and Market

Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.

All in One Place

Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.

Selected projects in Works & Spaces Artist Management & PR

Franziska Sevik, founder of Favori Media

FAQ – Frequently Asked Questions

Marketing for Art Fairs

How much does marketing for an art fair cost?

It depends on size, duration and goals – from a new website to campaigns to support throughout the fair year. After a free intro call, you receive an individual proposal.

When should communication for a fair begin?

Ideally right after the last edition. Exhibitor acquisition often starts six to nine months ahead, visitor communication two to three months ahead – with a focus on the final weeks.

How does our fair get found on Google?

With a fast website, dedicated pages for program, exhibitors and tickets, structured event data with date and location, and content people search for between editions.

Which channels matter for art fairs?

Website, newsletters, Instagram and targeted ads for visitors; LinkedIn, personal outreach and trade media for exhibitors and sponsors. Plus press relations and partnerships.

How should we use social media during the fair?

With a plan for each day: walkthroughs, short interviews with galleries and artists, program highlights and real-time stories. This also creates material for the next year.

How do we get more press coverage?

With a strong story for each edition, early press releases, a press preview, good downloadable images and personal support for journalists on site.

Are newsletters worth it for art fairs?

Yes. They’re the most direct way to reach visitors, collectors and exhibitors – with a countdown, program, ticket offers and a recap that carries through to the next edition.

Can we communicate in several languages?

Yes, we work in German, English and Turkish. For international exhibitors and collectors, an English version of the website, newsletter and press material usually makes sense.

How much time do we need to invest ourselves?

A bit more at the start for alignment and content, then a few hours a week depending on the phase for approvals and information. We take care of the rest.

Do you work with art fairs outside Berlin?

Yes, we support art fairs throughout Germany, Austria and Switzerland. We work together personally via video, phone and email – and gladly on site during the fair.

Next Step

Let’s talk about your fair

In a free intro call, we’ll look together at where your art fair stands today and which next step will make the biggest difference – honest, concrete and with no obligation.

Book a Free Consultation View All Services