For Dance Companies & Independent Groups
Marketing for Dance Companies & Independent Groups
Your work lives on movement, bodies and the moment – and on the people who see it. We make sure your productions find their audience, presenters invite you and funders understand your artistic work.
Favori Media is the art and culture marketing agency from Berlin. We support dance companies, choreographers, independent theater and performance groups and collectives in Germany, Austria and Switzerland – with a website with repertoire, dates and press area, visibility on Google and in AI answers, social media, videos and trailers, press relations and materials for touring and grant applications.
AI-generatedKey Facts at a Glance
- Who it’s for: dance companies, choreographers, independent theater and performance groups and collectives – in Germany, Austria and Switzerland.
- What: a website with repertoire, dates and press area, visibility on Google and in AI answers, social media, videos and trailers, press relations and materials for touring and grant applications.
- How: personal, with one dedicated contact and solutions that fit project budgets – we do the work, you approve. Or you learn to do it yourselves in our program.
- Getting started: a free intro call – afterwards you receive a proposal that fits your group.
The Situation
Strong productions – often only a few performances
Independent groups work project by project: a production develops over months, is shown on just a few nights and then has to hope for touring. Contemporary dance is hard to put into words, and communications budgets are tight. So halls stay half empty, presenters don’t take notice, and funders see too little of your impact.
AI-generated- A few performances per production leave little time for promotion.
- Contemporary dance is hard to describe.
- There’s hardly any budget and no clear responsibility for communications.
- Presenters can’t find current touring materials.
- Grant applications need good photos, videos and proof of reach.
- Your audience consists mainly of your own scene.
What It Involves
What marketing for dance companies and independent groups means
Marketing for dance companies and independent groups means: your work becomes tangible in images, videos and clear words, audiences find every performance, presenters invite you – and funders see what your projects achieve.
AI-generated
AI-generatedWebsite with repertoire
Productions, dates, bios, photos and trailers – clear, mobile-friendly and easy to update.
Found on Google & in AI
Visibility for your name, productions and venues – including culture calendars and AI answers.
Trailers & video
Short trailers and clips that show what words can’t describe – for social media, presenters and applications.
Social media in project rhythm
Rehearsals, creation, premiere, tour: a simple sequence with templates for every production.
Press relations
Press releases, photo rehearsals and contacts to arts editors and dance media – for premieres and tours.
Touring kit & funding materials
Production info, technical riders, photos, videos and press quotes – bundled for presenters and funders.
This page is part of our marketing for cultural institutions. We also support theaters, dancers and ballet schools.
The Path
Four steps to more audiences and touring
Every group is different: some have a permanent venue, others tour with a few productions, and others work site-specifically. That’s why we start with your artistic signature and your goals.
01
Analysis & kickoff
We look at how audiences, presenters and funders perceive you today and what’s realistic with your time and budget.
02
Setup & strategy
Website, touring kit and a fixed communications sequence for each production – simple enough for changing teams.
03
Ongoing support
Social media, newsletters and press in the rhythm of your projects – as much as you need.
04
Documentation & reach
Photos, trailers and numbers that capture your work – for your archive, touring and grant applications.
Two Paths
We do it for you – or you learn to do it yourselves
Agency: we handle it for you
For groups that want to focus on rehearsals and productions – also on a project basis for a single funded production.
Coaching: you do it yourselves
In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes with us – and then run them on your own.
Your Questions
What dance companies and independent groups often ask us
How do we describe contemporary dance in an accessible way?
With images instead of jargon: what does the audience experience? What questions does the piece ask? Short trailers, rehearsal photos and the dancers’ own voices help more than long concept texts.
Can communications costs go into grant applications?
Often, yes. Many funding programs allow costs for public relations and documentation. Check the guidelines – we’re happy to provide a quote you can attach.
How do we get more touring engagements?
With an up-to-date touring kit, a good trailer, presence at industry events and platforms, and targeted outreach to venues and festivals.
What do we need to contribute?
Mainly information and approvals: production info, dates, bios and access to rehearsals. We handle planning and execution.
Why Favori Media
Cultural understanding meets digital expertise
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – with more than 20 years of experience as a dancer, actress, choreographer and director.
Strategy, website, communication and systems work together – instead of piecemeal solutions from different providers.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
FAQ – Frequently Asked Questions
Marketing for Dance Companies & Independent Groups
Next Step
Let’s talk about your work
In a free intro call, we’ll look together at where your company or group stands today and which next step will make the biggest difference – honest, concrete and within your budget.
