For Art Museums & Exhibition Halls
Marketing for Art Museums & Exhibition Halls
Every exhibition is an event – but only if people hear about it. We make sure your exhibitions get seen, new audiences find their way to you and visitors keep coming back.
Favori Media is the art and culture marketing agency from Berlin. We support art museums, kunsthalles, exhibition halls, collections and foundation museums in Germany, Austria and Switzerland – with a website that makes exhibitions, programs and visits easy, visibility on Google and in AI answers, exhibition campaigns, newsletters, social media, education formats, press relations, photos and videos.
AI-generatedKey Facts at a Glance
- Who it’s for: art museums, kunsthalles, exhibition halls, collections and foundation museums – in Germany, Austria and Switzerland.
- What: a website with exhibitions, programs and visitor information, visibility on Google and in AI answers, exhibition campaigns, newsletters, social media, education formats, press relations, photos and videos.
- How: personal, with one dedicated contact and clear numbers – we do the work, you approve. Or you learn to do it yourselves in our program.
- Getting started: a free intro call – afterwards you receive a proposal that fits your museum.
The Situation
Great exhibitions – but too few visitors?
Museums compete with countless leisure options. Temporary exhibitions have a short window, the collection is hardly promoted, and many people think they’ve “already seen” the museum. If you don’t regularly provide new reasons to visit and communicate them clearly, you lose attention – especially among younger audiences.
AI-generated- Temporary exhibitions are promoted too late or too quietly.
- The permanent collection hardly attracts visitors anymore.
- You hardly reach younger people.
- The website is full of jargon and hard to use.
- Tourists can’t find you on Google Maps and travel portals.
- There’s no time or structure for social media and video.
What It Involves
What marketing for art museums and exhibition halls means
Marketing for art museums and exhibition halls means: people learn about your exhibitions in time, understand why a visit is worthwhile, plan it without obstacles – and come back because there are always new reasons to.
AI-generated
AI-generatedWebsite with exhibitions & visit info
Current exhibitions, collection, program, opening hours and tickets – clear, mobile-friendly and accessible.
Found on Google & in AI
Visibility for artist names, exhibition titles and searches like “exhibition this weekend” in your city – including answers from ChatGPT and others.
Exhibition campaigns
Targeted ads and poster designs for opening, run and closing – regional and for tourists.
Newsletters & members
Exhibition previews, invitations and exclusive offers for friends’ circles, members and regular visitors.
Social media & video
Artwork stories, installation, curator interviews and short clips that spark curiosity.
Press & reputation
Press relations for exhibitions, new acquisitions and anniversaries – regional, national and in the trade press.
This page is part of our marketing for cultural institutions. We also support galleries & art dealers, art associations and artists.
The Path
Four steps to more visitors
Every museum is different: a large art museum with a collection plans differently than a kunsthalle with changing exhibitions. That’s why we start with your program, your audience and your numbers.
01
Analysis & kickoff
We look at how visitors find you today, where the website gets stuck and which exhibitions need support.
02
Setup & strategy
Website, visitor information and a fixed campaign sequence for each exhibition – from announcement to closing.
03
Ongoing support
Newsletters, social media and campaigns in the rhythm of your exhibition program.
04
Reach & reputation
Photos, videos and press relations make your exhibitions visible – far beyond your regular audience.
Two Paths
We do it for you – or you learn to do it yourselves
Agency: we handle it for you
Complementing your communications department or as an outsourced team – for individual exhibitions or ongoing.
Coaching: you do it yourselves
In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes with us – and then run them on your own.
Your Questions
What art museums often ask us
How do we promote a temporary exhibition effectively?
With a fixed sequence: an announcement months ahead, a press preview, an opening campaign, content during the run and a final push before closing – each with suitable images and videos.
How do we make the collection interesting again?
With stories: artwork of the month, behind-the-scenes looks, themed tours and formats that offer new perspectives on familiar works.
How do we reach younger audiences?
With evening formats, partnerships with universities and creatives, short videos, plain language and offers like free admission for young people.
What do we need to contribute?
Mainly information and approvals: the exhibition program, copy, image rights and access to installation and contacts. We handle planning and execution.
Why Favori Media
Cultural understanding meets digital expertise
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – with more than 20 years of experience as a dancer, actress, choreographer and director.
Strategy, website, communication and systems work together – instead of piecemeal solutions from different providers.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
FAQ – Frequently Asked Questions
Marketing for Art Museums & Exhibition Halls
Next Step
Let’s talk about your museum
In a free intro call, we’ll look together at where your museum stands today and which next step will make the biggest difference – honest, concrete and with no obligation.
