For Auction Houses

Marketing for Auction Houses

Your business runs on strong consignments and full salerooms – in person and online. We make sure consignors trust you with their objects, bidders have every sale on their radar in time and your house is seen as a knowledgeable address.

Favori Media is the art and culture marketing agency from Berlin. We support art auction houses, auctioneers, online auction platforms and estate specialists in Germany, Austria and Switzerland – with a website that clearly shows the catalog, dates and consignment process, visibility on Google and in AI answers, newsletters for bidders, professional object photography, press relations and campaigns for every sale.

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ConsignmentsBiddersOnline catalogPreviewEstatesResults

A female auctioneer holding a gavel at the rostrum of an elegant saleroom, bidders with paddles in front of her and a painting presented on an easel beside her (AI-generated)

Key Facts at a Glance

Who it’s for: art auction houses, auctioneers, online auction platforms and estate specialists – in Germany, Austria and Switzerland.
What: a website with an online catalog, dates and an easy consignment process, visibility on Google and in AI answers, newsletters for bidders, object photography, press relations and campaigns for every sale.
How: personal, with one dedicated contact and clear numbers – we do the work, you approve. Or you learn to do it yourself in our program.
Getting started: a free intro call – afterwards you receive a proposal that fits your house.

The Situation

No great sale without great consignments

Auction houses have to win two markets at once: people who want to sell objects or estates, and bidders who take part in the sale. The big houses and online platforms are loud and visible. If you work regionally or in a specialist field, you lose consignors to the competition – even though your expertise and personal service are often better.

A male art specialist with glasses examines the back of a framed painting with a loupe while an older female consignor sits across from him at the table (AI-generated) — Trust grows in conversation: show your expertise before anyone consigns. · Illustrative image, AI-generated

Consignors go to big houses or online marketplaces.
The path to a free valuation is hard to find on the website.
Online catalogs are hard to find and barely visible on Google.
Sales are announced too late or only to known bidders.
You hardly reach new, younger bidders.
Strong results fade away instead of bringing in new consignments.

What It Involves

What marketing for auction houses means

Marketing for auction houses means: consignors find your house and trust you with their objects, bidders learn about every sale in time and find your lots online – and strong results become visible and bring in new consignments.

A female photographer in an auction house studio photographs a gilt-framed painting against a grey backdrop under two softboxes for the catalog (AI-generated) — Great object photos are half the sale: online, they decide whether someone bids. · Illustrative image, AI-generated

A man follows an online art auction on his laptop at home in a bright living room with bookshelves (AI-generated) — Many bidders take part online today – your catalog needs to be found where they search. · Illustrative image, AI-generated

Website with catalog & consignment

Online catalog, sale dates, preview and an easy path to a free valuation – clear and trustworthy.

Websites for Art & Culture

Found on Google & in AI

Visibility for artist names, object categories and searches like “sell art at auction” or “estate valuation” – including answers from ChatGPT and others.

SEO & AI Program

Newsletters for bidders

Previews, highlights and reminders before every sale – organized by collecting area, with results afterward.

Newsletter & Email Marketing

Object photography

Color-accurate photos, details, signatures and backs that build trust online and trigger bids.

Photography & Image Production

Campaigns for consignments & bids

Targeted ads for calls for consignments and highlights – with a clear budget and measurable inquiries.

Paid Ads

Press & results

Previews of top lots and announcements of records that make your house known and attract new consignors.

PR & Press Relations

This page is part of our marketing for galleries & art dealers. We also support art dealers, art advisors, art fairs and artists.

The Path

Four steps to more consignments and bids

Every auction house is different: some sell 20th-century art, others entire estates or specialist fields. That’s why we start with your profile and your sale calendar.

Analysis & kickoff

We look at how consignors and bidders find you today, how your catalog comes across online and where inquiries get lost.

Setup & strategy

Website, catalog, consignment process and visibility become one coherent whole – with a fixed sequence for every sale.

Ongoing support

Newsletters, social media and campaigns in the rhythm of your sales – from the call for consignments to the results report.

Reputation & reach

Object photos, videos and press relations make your house known – and bring consignors who come back.

Two Paths

We do it for you – or you learn to do it yourself

Agency: we handle it for you

For houses that want to focus on expertise, catalogs and clients. We plan, design and execute – you approve and see the results.

All Marketing Services

Coaching: you do it yourself

In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes for your house with us – and then run them on your own.

Favori Visibility & Flow

Your Questions

What auction houses often ask us

How do we win more consignments?

With a highly visible path to a free valuation, pages for your collecting areas, visible results and regular calls for consignments – online and in your region.

How do we reach new bidders?

With an online catalog that can be found, newsletters by collecting area, social media with highlights and targeted ads for top lots.

What can we do against the big platforms?

Show your strengths: personal advice, expertise, regional proximity and fair terms. Many consignors are looking for exactly that – they just need to find you.

What do we need to contribute?

Mainly knowledge and approvals: information on sales, lots and results, plus your assessment. We handle planning and execution.

Why Favori Media

Art expertise meets digital know-how

Award-Winning

European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.

Art and Market

Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.

All in One Place

Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.

Selected projects in Works & Spaces Artist Management & PR

Franziska Sevik, founder of Favori Media

FAQ – Frequently Asked Questions

Marketing for Auction Houses

How much does marketing for an auction house cost?

It depends on what you need – a new website with a catalog, visibility on Google, newsletters, photography or campaigns. After a free intro call, you receive an individual proposal.

How do we get found on Google?

With dedicated pages for collecting areas and sales, well-described lots, fast load times and structured data that helps search engines and AI assistants understand objects, dates and your house.

Is our own online catalog worth it alongside bidding platforms?

Yes. Platforms bring reach, but your own catalog strengthens your brand, gets found on Google and builds a direct relationship with bidders.

How do we promote a sale?

With a fixed sequence: a call for consignments, a preview with highlights, newsletters and social media for the viewing, a reminder shortly before the sale and a results report afterward.

How important are object photos?

Very important. Online, photos decide whether someone bids. Detail shots of signatures, condition and backs build trust and reduce questions.

How do we reach consignors for estates?

With clear information on the process, an easy path to a valuation, partnerships with notaries, lawyers and property managers, and regional visibility.

Which social media channels fit?

Usually Instagram for highlights and behind-the-scenes, plus LinkedIn for contacts with referrers and professionals. Consistency matters more than many channels.

Should we publish results?

Yes, where possible. Strong results are the most convincing argument for new consignments and work well for newsletters, press and social media.

How much time do I need to invest myself?

A bit more at the start for alignment and content, then usually a few hours a month for approvals and information on sales. We take care of the rest.

Do you work with auction houses outside Berlin?

Yes, we support auction houses throughout Germany, Austria and Switzerland. We work together personally via video, phone and email – and on site when needed.

Next Step

Let’s talk about your auction house

In a free intro call, we’ll look together at where your auction house stands today and which next step will make the biggest difference – honest, concrete and with no obligation.

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