For Project Spaces & Off-Spaces
Marketing for Project Spaces & Off-Spaces
You put on exhibitions, performances and discussions outside the market – often as volunteers, with little budget and a lot of passion. We make sure your program gets seen: by audiences, the press, the art scene and funders.
Favori Media is the art and culture marketing agency from Berlin. We support project spaces, off-spaces, artist-run spaces and collectives in Germany, Austria and Switzerland – with a lean website and program overview, visibility on Google and in AI answers, newsletters, social media, press relations and documentation that also works for grant applications and reports.
AI-generatedKey Facts at a Glance
- Who it’s for: project spaces, off-spaces, artist-run spaces and collectives – in Germany, Austria and Switzerland.
- What: a lean website with program and archive, visibility on Google and in AI answers, newsletters, social media, press relations and documentation you can also use for grant applications and reports.
- How: personal, with one dedicated contact and solutions that fit small budgets and volunteer teams – we do the work, you approve. Or you learn to do it yourselves in our program.
- Getting started: a free intro call – afterwards you receive a proposal that fits your space and budget.
The Situation
A strong program, hardly any time for communications
Project spaces run on the commitment of a few people. Curating, installing, bookkeeping and writing grant applications take energy – communications often only get the night before the opening. So exhibitions only reach your own bubble, and funders, the press and new audiences hear too little about them.
AI-generated- There’s no time, money or clear responsibility for communications.
- Exhibitions are announced too late.
- The website is outdated or just a social media profile.
- You mostly reach your own scene.
- Grant applications lack good photos, copy and proof of reach.
- Changing members mean knowledge gets lost.
What It Involves
What marketing for project spaces and off-spaces means
Marketing for project spaces and off-spaces means: your program becomes visible with little effort, audiences and press come to your events, funders see your impact – and simple processes keep communications running even with changing teams.
AI-generated
AI-generatedLean website with program
Current program, archive of past projects, about and contact – easy to update yourselves, even with changing teams.
Found on Google & in AI
Visibility for your space, your artists and events – including culture calendars, exhibition portals and AI answers.
Newsletters & community
A mailing list that invites your audience to every opening – with templates that are quick to fill in.
Low-effort social media
A simple sequence and templates for each project: announcement, installation, opening, recap.
Press & culture calendars
Press releases, media lists and listings in city magazines and culture calendars – so your program reaches people beyond the scene.
Documentation for funding
Photos, videos, copy and reach numbers you can use for grant applications, reports and your archive.
This page is part of our marketing for galleries & art dealers. We also support artist-run galleries, art associations, pop-up & rental galleries and artists.
The Path
Four steps to more visibility
Every project space is different: some show a new exhibition every month, others focus on performance, discourse or residencies. That’s why we start with your program, your resources and your goals.
01
Analysis & kickoff
We look at how your audience finds you today, which channels you use and what’s realistic with the time you have.
02
Setup & strategy
Website, templates and a fixed communications sequence for each project – simple enough for any team member to take over.
03
Ongoing support
Newsletters, social media and press in the rhythm of your program – as much or as little as you need.
04
Documentation & impact
Photos, videos and numbers that capture your work – for your archive, funders and new partners.
Two Paths
We do it for you – or you learn to do it yourselves
Agency: we handle it for you
For spaces that want to hand off communications and focus on the program – also on a project basis, for example for a funded exhibition.
Coaching: you do it yourselves
In the 90-day program Favori Visibility & Flow, you develop positioning, strategy and processes with us – and then run them on your own.
Your Questions
What project spaces and off-spaces often ask us
What can we achieve with a small budget?
A lot, if the basics are right: a well-maintained website, a newsletter, a fixed sequence for each project and listings in culture calendars. Often a one-time setup that you then run yourselves is enough.
Can communications costs go into grant applications?
Often, yes. Many funding programs allow costs for public relations and documentation. Check the specific guidelines – we’re happy to provide a quote you can attach.
How do we reach audiences beyond the scene?
With culture calendars and city magazines, partnerships with neighbors and institutions, accessible copy and formats like guided tours, talks or workshops.
What do we need to contribute?
Mainly information and approvals: your program, copy about artists and projects, and photos or access to events. We take care of the rest.
Why Favori Media
Art expertise meets digital know-how
European Enterprise Awards 2025: Best Art & Culture Digital Media Agency – Germany.
Founded by Franziska Sevik – a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.
Website, newsletter, press and imagery work together – instead of piecemeal solutions from different providers.
- 2026German CEO Excellence Awards – Best Art Entrepreneurship Business Leader
- 2026/27Unternehmerin der Zukunft (Entrepreneur of the Future) – Deutsches Innovationsinstitut / DUP UNTERNEHMER
FAQ – Frequently Asked Questions
Marketing for Project Spaces & Off-Spaces
Next Step
Let’s talk about your space
In a free intro call, we’ll look together at where your project space stands today and which next step will make the biggest difference – honest, concrete and within your budget.
