EPK — Electronic Press Kit for Artists & Cultural Institutions

The professional foundation for inquiries, media coverage, and partnerships.

There is a moment that repeats itself in many careers:
a festival, an agency, a gallery, a cultural venue, or a media outlet asks for your materials.

“Do you have a press kit, a dossier, or materials we can use?”

In that moment, it becomes clear whether you:

• can respond quickly, professionally, and clearly
  or
• spend ages searching, piecing together old texts, tracking down images—
  and in the end send something that doesn’t feel right to you.

An EPK (Electronic Press Kit) solves exactly this problem.
It is your organized, media-ready complete package—for artists, ensembles, cultural projects, festivals,
creative schools, and cultural institutions.

This page shows you what an EPK is, why you need it, and how we at Favori Media develop EPKs that represent your work with precision and high quality.

What is an EPK—and why is it so important?

At its core, an EPK is a digital dossier:

• consolidated information about you or your institution
• prepared in a way that enables media outlets, presenters, funders, and partners to work with it immediately.

Instead of sending loose files, ad-hoc copy, and confusing attachments,
you provide a clear, structured package:

• as a PDF,
• as an online EPK,
• or a combination of both.

A strong EPK answers, within minutes:

• Who are you / who are you as a group?
• What do you do?
• What is the profile of your work / your venue / your project?
• What references, performances, exhibitions, or programs have you delivered?
• What does the work look like—images, stills, scenes, spaces?
• What formats do you offer?
• Where can people find more information?
• How can you be booked, invited, or contacted?

For everyone involved, it saves time, uncertainty, and follow-up questions—and it signals: this is professional work.

Who is an EPK for?

An EPK is valuable for:

• solo artists (visual art, music, dance, acting, performance, etc.)
• Ensembles, bands, companies
• Cultural institutions (theatres, venues, cultural centres, museums, festivals)
• Creative schools, academies, music schools, dance schools, and art schools
• Individual productions, exhibitions, programs, or projects

Sometimes an EPK is centered on an individual, sometimes on an institution, and sometimes on a specific
format (e.g., a tour, an exhibition, or a guest performance).

What matters is this:
it makes it easier for others to work with you.

How a strong EPK is structured

Depending on the context and target audience, an EPK can look different—
but some components are almost always included:

• Title & a clear profile
  Who are you / who are you as a group—in one sentence?
• Short bio / institutional profile
  Concise, to-the-point information—ready for media use.
• Extended description
  Background, artistic approach, and programmatic orientation.
• Formats & offers
  What, specifically, can be booked, invited, or presented?
• References & highlights
  Key performances, exhibitions, collaborations, funding, awards.
• Images & media assets
  Press photos, production stills, venue images, logos—print- and web-ready.
• Press quotes / testimonials (if available)
  Voices from media, partners, audiences, and the professional community.
• Technical specifications (where relevant)
  Requirements for stage, exhibition space, technical setup, duration, and format.
• Contact details & links
  Website, social media, contact, booking, and—if applicable—management.

What matters is not volume, but structure. Media outlets and partners scan—
they don’t read every line. That’s why an EPK must be built so information is easy to find.

PDF EPK, online EPK—or both?

In practice, two types of EPKs have become standard:

1. PDF EPK

• easy to send via email
• can be saved, printed, and forwarded
• feels “tangible”
• ideal for funding applications, submissions, and press requests

2. Online EPK / EPK landing page

• always up to date
• can be updated easily
• ideal for a quick review by editorial teams and programming decision-makers
• can be easily connected to Favori Flow as a landing page

Often, the best solution is both:
a clean PDF version plus an online version embedded on your website or in Favori Flow.

We develop EPKs so both formats are built on the same foundation—
so you only need to maintain one central set of content.

Typical problems without an EPK

You may recognize some of these situations:

• You quickly search for images, but only find a mix of files in the wrong resolution.
• An institution asks for “brief info,” and you send long texts that no one fully reads.
• You use different wording for every application—without a common thread.
• You have to explain, again and again, who you are and what you do.
• Media outlets want materials, but you need days to deliver something coherent.

These gaps are not only exhausting—they also cost opportunities.

An EPK resolves these situations because you can always say:

“Here are our materials. If you need anything else, feel free to get in touch.”

It feels calm and professional—and it takes pressure off your day-to-day work.

How we develop EPKs at Favori Media

Our EPK creation is not a layout-only project.
It is an artistic and strategic process of translation.

In the collaboration, the process typically looks like this:

1. Getting to know you & reviewing materials
   We talk about your work / your institution and gather existing texts, images, programs, and references.
2. Clarifying structure & goals
   Who is the EPK for—media, galleries, funders, venues?
   Is the focus primarily on an individual, an institution, or a specific project?
3. Refining the copy
   We develop or revise your profile, bio, project description, statements, and—
4. Image selection & visual language
   We select images that are media-ready—calm, high-quality, and clear.
   If needed, we advise on photography or coordinate shoots through our network.
5. Structure & design
   We create a PDF EPK—and, where it makes sense, an online version—in an aesthetic that fits you.
   Clearly structured, easy to read, and suitable for international use.
6. Integration into your system
   We embed the EPK on your website or in Favori Flow

Our standard:
an EPK you can send with confidence—and one that opens doors.

EPKs for Projects, Venues & Programs

It’s not only solo artists who benefit from a press kit.
It’s also valuable for:

• Theatre productions
• Festivals
• Exhibition projects
• Educational programs
• Long-term collaborations
• Residencies
• Residency venues and residency hosts
• Cultural centres and schools

can communicate much more clearly with an EPK.

Here, we place greater emphasis on the institutional and programmatic dimension:

• Concept & objectives
• Target Audiences
• Program structure
• Partners & networks
• Impact & results
• Visual language & space/venue images

Especially for funders, media outlets, and international partners, this provides enormous clarity and orientation.

EPK + PR + Website: a cohesive system

An EPK has the greatest impact when it isn’t created in isolation, but as part of a system:

• The copy is rooted in a clearly defined positioning.
• The website tells the same story.
• PR activities point to the EPK and the website.
• Newsletters and social media draw on the EPK’s content.
• Favori Flow ensures in the background
  that inquiries and contacts come in in a structured way—and can be followed up systematically.

In the FAVORI Visibility & Flow Program, we always consider the EPK as part of the overall system:

• as the core of your press work,
• as the foundation for presentations,
• as a tool for international inquiries.

Next step: Your EPK as a professional foundation

If you feel that your current materials are scattered, outdated, or incomplete—
or you need a proper press kit for the first time:

We develop an EPK with you that represents your artistic or institutional work clearly,
respectfully, and professionally.

👉 Learn more about our EPK creation service

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