{"id":19290,"date":"2026-06-18T06:13:54","date_gmt":"2026-06-18T06:13:54","guid":{"rendered":"https:\/\/favori-media.de\/pr-basin-calismasinda-sik-yapilan-hatalar\/"},"modified":"2026-06-18T06:13:54","modified_gmt":"2026-06-18T06:13:54","slug":"pr-basin-calismasinda-sik-yapilan-hatalar","status":"publish","type":"page","link":"https:\/\/favori-media.de\/tr\/pr-basin-calismasinda-sik-yapilan-hatalar\/","title":{"rendered":"PR &#038; Bas\u0131n \u00c7al\u0131\u015fmas\u0131nda S\u0131k Yap\u0131lan Hatalar \u2013 Sanat\u00e7\u0131lar &#038; K\u00fclt\u00fcr Kurumlar\u0131 Nas\u0131l \u00d6nler"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:38px\"><strong>PR &amp; Bas\u0131n \u00c7al\u0131\u015fmas\u0131nda S\u0131k Yap\u0131lan Hatalar \u2013 Sanat\u00e7\u0131lar &amp; K\u00fclt\u00fcr Kurumlar\u0131 Nas\u0131l \u00d6nler<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:15px\">Genel bak\u0131\u015f\u0131n par\u00e7as\u0131:&nbsp;<a href=\"https:\/\/favori-media.de\/tr\/pr-sanatci-yonetimi-sanat-kultur-icin\/\">PR &amp; Sanat\u00e7\u0131 Y\u00f6netimi \u2013 Sanat &amp; K\u00fclt\u00fcr<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Ba\u015far\u0131s\u0131zl\u0131k nadiren sanattan kaynaklan\u0131r; \u00e7o\u011funlukla netlik, materyal ve yap\u0131 eksikli\u011finden gelir<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sanat\u00e7\u0131larla, topluluklar, okullar veya k\u00fclt\u00fcr kurumlar\u0131yla kamuoyu \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda konu\u015ftu\u011fumuzda s\u0131k s\u0131k \u015fu t\u00fcr c\u00fcmleler duyar\u0131z:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;\u00c7ok \u015fey yap\u0131yoruz \u2013 ama bir t\u00fcrl\u00fc d\u0131\u015far\u0131ya do\u011fru \u015fekilde yans\u0131m\u0131yor.&#8221;<br>&#8220;Medya materyal g\u00f6ndermemizi istiyor, ama tam olarak neye ihtiya\u00e7lar\u0131 oldu\u011funu bilmiyorum.&#8221;<br>&#8220;Bas\u0131na yazmay\u0131 denedik, ama neredeyse hi\u00e7bir \u015fey olmad\u0131.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Bu durum \u00e7ok nadir hallerde \u00e7al\u0131\u015fman\u0131n kalitesinden kaynaklan\u0131r. \u00c7o\u011funlukla nedenler, PR&#8217;daki tekrarlayan kal\u0131plarda \u2013 kimsenin e\u011fitimde \u00f6\u011fretmedi\u011fi i\u00e7in anla\u015f\u0131l\u0131r olan hatalarda yatmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu sayfa bir su\u00e7lama de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bir y\u00f6nlendirme k\u0131lavuzudur:<\/strong><br>Sanat\u00e7\u0131lar\u0131n ve k\u00fclt\u00fcr kurumlar\u0131n\u0131n bas\u0131n \u00e7al\u0131\u015fmas\u0131ndaki tipik engellere bak\u0131yor ve bunlar\u0131 ad\u0131m ad\u0131m sa\u011flam yap\u0131lara nas\u0131l d\u00f6n\u00fc\u015ft\u00fcrebilece\u011fini g\u00f6steriyoruz.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 1: Temelsiz PR \u2013 net bir profil yok, EPK yok<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pek \u00e7ok ki\u015fi temel hen\u00fcz olu\u015fmadan PR&#8217;a ba\u015flar. Metinler, g\u00f6rseller, ba\u011flant\u0131lar \u2013 her \u015fey bir \u015fekilde var, ama medyan\u0131n h\u0131zl\u0131ca anlayabilece\u011fi bir formda de\u011fil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu durum \u00f6rne\u011fin \u015f\u00f6yle kendini g\u00f6sterir:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Biyografiler eski, \u00e7eli\u015fkili veya \u00e7ok belirsiz<\/li>\n\n\n\n<li>Tutarl\u0131 bir sanat\u00e7\u0131 veya kurum profili mevcut de\u011fil<\/li>\n\n\n\n<li>G\u00fcncel bir EPK (Elektronik Bas\u0131n Kiti) bulunmuyor<\/li>\n\n\n\n<li>Proje bilgileri birden fazla PDF, ba\u011flant\u0131 ve e-posta aras\u0131nda da\u011f\u0131lm\u0131\u015f<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Editoryal ekipler i\u00e7in bu \u015fu anlama gelir:<\/strong><br>\u0130lgili bilgileri zorla bir araya getirmeleri gerekir ya da ilgilerini kaybederler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><br>Aktif bas\u0131n \u00e7al\u0131\u015fmas\u0131na ba\u015flamadan \u00f6nce bir ad\u0131m geri atmak faydal\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>net bir profil (ki\u015fi veya kurum)<\/li>\n\n\n\n<li>en \u00f6nemli bilgilerinizi bir araya getiren bir EPK<\/li>\n\n\n\n<li>farkl\u0131 uzunluklarda temiz metinler (k\u0131sa profil, biyografi, proje a\u00e7\u0131klamas\u0131)<\/li>\n\n\n\n<li>bu yap\u0131y\u0131 ta\u015f\u0131yan bir web sitesi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu temel sayesinde medyaya g\u00f6nderilen her e-posta kolayla\u015f\u0131r; \u00e7\u00fcnk\u00fc her seferinde s\u0131f\u0131rdan ba\u015flamazs\u0131n\u0131z.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 2: &#8220;Bas\u0131na bir an \u00f6nce bir \u015feyler g\u00f6ndermemiz laz\u0131m&#8221;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En yayg\u0131n PR hatalar\u0131ndan biri zamanlama meselesidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bas\u0131n \u00e7al\u0131\u015fmas\u0131 \u00e7o\u011funlukla her \u015fey bitti\u011finde ba\u015flar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00f6miyere az kalm\u0131\u015f<\/li>\n\n\n\n<li>Sergi gelecek hafta a\u00e7\u0131l\u0131yor<\/li>\n\n\n\n<li>Proje zaten ba\u015flam\u0131\u015f, ama &#8220;art\u0131k acilen bir \u015feyler olmas\u0131 laz\u0131m&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Oysa bas\u0131n ve medya \u00e7al\u0131\u015fmas\u0131 \u00f6nceden haz\u0131rl\u0131k gerektirir:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edit\u00f6rler konular\u0131 planlar<\/li>\n\n\n\n<li>Sayfalar, yay\u0131n zamanlar\u0131 veya k\u00f6\u015feler erkenden dolar<\/li>\n\n\n\n<li>Serbest gazeteciler paralel olarak birden fazla haberle ilgilenir<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00f6miyerden k\u0131sa s\u00fcre \u00f6nce ileti\u015fime ge\u00e7enler, pek \u00e7ok f\u0131rsat\u0131 ka\u00e7\u0131rm\u0131\u015f olur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><br>PR&#8217;\u0131 en ba\u015f\u0131ndan d\u00fc\u015f\u00fcnmek:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00f6nceden d\u00fc\u015f\u00fcnmek: <em>Bu proje bas\u0131na uygun mu?<\/em><\/li>\n\n\n\n<li>materyalleri i\u00e7erik \u00e7al\u0131\u015fmas\u0131yla paralel geli\u015ftirmek<\/li>\n\n\n\n<li>ger\u00e7ek\u00e7i \u00f6nceden haz\u0131rl\u0131k s\u00fcreleri planlamak (yerel, ulusal, sekt\u00f6rel medya farkl\u0131 \u00e7al\u0131\u015f\u0131r)<\/li>\n\n\n\n<li>medyay\u0131 erken bilgilendirmek \u2013 sadece son dakikada de\u011fil<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6ylece PR, acil durum olmaktan \u00e7\u0131kar ve projenizin do\u011fal bir par\u00e7as\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 3: Herkese tek e-posta \u2013 hedef kitlenin ayr\u0131\u015ft\u0131r\u0131lmamas\u0131<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u0131k g\u00f6r\u00fclen bir refleks:<\/strong><br>Bir bas\u0131n metni yaz\u0131l\u0131r ve sonra bir listede olan <em>&#8220;herkese g\u00f6nderilir&#8221;.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sorun \u015fu:<\/strong><br>Medya ve muhataplar birbirinden \u00e7ok farkl\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yerel edit\u00f6rler vs. sekt\u00f6rel dergiler<\/li>\n\n\n\n<li>K\u00fclt\u00fcr b\u00f6l\u00fcmleri vs. feuilleton vs. \u015fehir sayfalar\u0131<\/li>\n\n\n\n<li>Radyo, TV, bas\u0131l\u0131, \u00e7evrimi\u00e7i, podcast&#8217;ler<\/li>\n\n\n\n<li>Genel k\u00fclt\u00fcr edit\u00f6rleri vs. b\u00f6l\u00fcmler (G\u00fczel Sanatlar, Tiyatro, M\u00fczik, Dans, Edebiyat)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir yer i\u00e7in ilgili olan, ba\u015fka bir yer i\u00e7in yaln\u0131zca k\u0131smen ilgi \u00e7ekicidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef kitleleri net tan\u0131mlamak: Bu projeyle kime ula\u015fmak istiyorsunuz?<\/li>\n\n\n\n<li>Medya ve ki\u015fileri mant\u0131kl\u0131 gruplara ay\u0131rmak<\/li>\n\n\n\n<li>Konu sat\u0131rlar\u0131n\u0131 ve giri\u015fleri \u00f6zelle\u015ftirmek<\/li>\n\n\n\n<li>&#8220;herkese her \u015feyi&#8221; de\u011fil, se\u00e7ici ve anlaml\u0131 \u015fekilde g\u00f6ndermek<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Medya, &#8220;bir \u015fekilde cc&#8217;de&#8221; mi olduklar\u0131n\u0131 yoksa ger\u00e7ekten hedeflenip hedeflenmedi\u011fini fark eder.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 4: \u0130\u00e7eriye y\u00f6nelik d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f metinler \u2013 d\u0131\u015far\u0131dan bakanlar i\u00e7in de\u011fil<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00fclt\u00fcr sekt\u00f6r\u00fcndeki pek \u00e7ok metin ba\u015flang\u0131\u00e7ta i\u00e7 ba\u011flamlar i\u00e7in olu\u015fturulmu\u015ftur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proje ba\u015fvurular\u0131<\/li>\n\n\n\n<li>Konsept belgeleri<\/li>\n\n\n\n<li>\u0130\u00e7 karar gerek\u00e7eleri<\/li>\n\n\n\n<li>Sanatsal notlar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu metinler birebir bas\u0131n b\u00fcltenlerine aktar\u0131ld\u0131\u011f\u0131nda h\u0131zla bir kopukluk olu\u015fur:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00e7ok karma\u015f\u0131k c\u00fcmleler<\/li>\n\n\n\n<li>sekt\u00f6r d\u0131\u015f\u0131nda kavranmas\u0131 g\u00fc\u00e7 jargon<\/li>\n\n\n\n<li>neyin s\u00f6z konusu oldu\u011funa dair net bir \u00e7izgi yok<\/li>\n\n\n\n<li>\u00e7ok fazla ayr\u0131nt\u0131, \u00e7ok az y\u00f6nlendirme<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Medya eksiksizlik aramaz. \u00d6n bilgisi olmayan okuyucular\u0131n da anlayabilece\u011fi net bir kanca ve yap\u0131 ister.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bas\u0131n metinlerini bilin\u00e7li olarak d\u0131\u015far\u0131dan bakanlar i\u00e7in yazmak<\/li>\n\n\n\n<li>\u0130\u00e7 belgeleri temel olarak kullanmak, nihai s\u00fcr\u00fcm olarak de\u011fil<\/li>\n\n\n\n<li>En \u00f6nemli bilgileri hemen ba\u015fa koymak<\/li>\n\n\n\n<li>Sanatsal derinlikten \u00f6d\u00fcn vermemek \u2013 ama anla\u015f\u0131l\u0131r ifade etmek<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi bas\u0131n metinleri bir uzla\u015f\u0131 de\u011fil, kendi ba\u015f\u0131na bir sanat formudur.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 5: Bas\u0131na uygun olmayan g\u00f6rsel materyal<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fc\u00e7l\u00fc projeler bile, kullan\u0131labilir g\u00f6rseller olmad\u0131\u011f\u0131nda ya da yaln\u0131zca d\u00fc\u015f\u00fck kaliteli g\u00f6rseller varsa g\u00f6r\u00fcnmez kal\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tipik sorunlar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00f6rseller yaln\u0131zca dikey formatta, bask\u0131 ve web siteleri i\u00e7in yatay format yok<\/li>\n\n\n\n<li>Bulan\u0131k prova foto\u011fraflar\u0131, neredeyse tan\u0131namayan motifler<\/li>\n\n\n\n<li>\u00c7ok karanl\u0131k, a\u015f\u0131r\u0131 filtreli veya a\u015f\u0131r\u0131 sahneli g\u00f6r\u00fcnt\u00fcler<\/li>\n\n\n\n<li>Belirsiz telif haklar\u0131, eksik kredi bilgileri<\/li>\n\n\n\n<li>Se\u00e7enek yok \u2013 sadece &#8220;her \u015feyi kapsamas\u0131 gereken&#8221; tek bir g\u00f6rsel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Medya \u00e7o\u011funlukla saniyeler i\u00e7inde bir g\u00f6rselin kullan\u0131l\u0131p kullan\u0131lamayaca\u011f\u0131na karar verir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bas\u0131n foto\u011fraflar\u0131 i\u00e7in bilin\u00e7li olarak zaman ve b\u00fct\u00e7e ay\u0131rmak<\/li>\n\n\n\n<li>Portreler, sahne foto\u011fraflar\u0131 ve mekan g\u00f6r\u00fcnt\u00fclerini bir set olarak d\u00fc\u015f\u00fcnmek<\/li>\n\n\n\n<li>N\u00f6tr, kolayca kullan\u0131labilir g\u00f6rsel tasar\u0131ma \u00f6zen g\u00f6stermek<\/li>\n\n\n\n<li>Web &amp; bask\u0131 i\u00e7in format ve \u00e7\u00f6z\u00fcn\u00fcrl\u00fckleri haz\u0131r bulundurmak<\/li>\n\n\n\n<li>Telif haklar\u0131 ve kredileri do\u011fru \u015fekilde d\u00fczenlemek<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130yi g\u00f6rseller l\u00fcks de\u011fildir, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn anahtar\u0131d\u0131r.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 6: Sistemsiz PR \u2013 bilgiler kaybolup gider<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bir di\u011fer tipik engel:<\/strong><br>PR, merkezi bir yap\u0131 olmaks\u0131z\u0131n projeden projeye yeniden organize edilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bu durum \u015funa yol a\u00e7ar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015filer e-postalarda &#8220;gizli&#8221; kal\u0131r<\/li>\n\n\n\n<li>Da\u011f\u0131t\u0131m listeleri yaln\u0131zca kimsenin g\u00fcncellemedi\u011fi Excel dosyalar\u0131nda bulunur<\/li>\n\n\n\n<li>Kimin ne zaman ne hakk\u0131nda bilgilendirildi\u011fi bilinmez<\/li>\n\n\n\n<li>Bas\u0131n yans\u0131malar\u0131 ve haberleri toplanmaz<\/li>\n\n\n\n<li>De\u011ferli ki\u015filer kaybolur<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu \u015fekilde PR b\u00fcy\u00fcyemez; her yeni a\u015fama yeniden ba\u015flamak gibi hissettiririr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medya ki\u015fileri ve ortaklar\u0131 <a href=\"https:\/\/favoriflow.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Favori Flow<\/strong> <\/a>gibi bir CRM veya sistemde yap\u0131land\u0131r\u0131lm\u0131\u015f \u015fekilde tutmak<\/li>\n\n\n\n<li>PR sorular\u0131ndan kimin sorumlu oldu\u011funu net tan\u0131mlamak<\/li>\n\n\n\n<li>Bas\u0131n yans\u0131malar\u0131n\u0131 ve al\u0131nt\u0131lar\u0131 toplamak ve eri\u015filebilir k\u0131lmak<\/li>\n\n\n\n<li>PR s\u00fcre\u00e7lerini belgelemek (Ne i\u015fe yarad\u0131? Ne yaramad\u0131?)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6ylece zamanla gev\u015fek tepkiler yerine b\u00fcy\u00fcyen bir ileti\u015fim altyap\u0131s\u0131 olu\u015fur.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Hata 7: Her \u015feyi tek ba\u015f\u0131na ta\u015f\u0131mak<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Belki de en insani hata:<\/strong><br>Sanat\u00e7\u0131lar, topluluklar, proje y\u00f6neticileri veya k\u00fclt\u00fcr kurumlar\u0131, di\u011fer her \u015feyin yan\u0131 s\u0131ra PR&#8217;\u0131 da <em>&#8220;bir \u015fekilde idare etmeye&#8221;<\/em> \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>G\u00fcnl\u00fck hayat genellikle \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sanatsal \u00e7al\u0131\u015fma<\/li>\n\n\n\n<li>organizasyonel g\u00f6revler<\/li>\n\n\n\n<li>ekip y\u00f6netimi veya e\u011fitim<\/li>\n\n\n\n<li>B\u00fct\u00e7e, fon mant\u0131\u011f\u0131, y\u00f6netim<\/li>\n\n\n\n<li>ve <em>&#8220;bir yandan da&#8221;<\/em> bas\u0131n \u00e7al\u0131\u015fmas\u0131, sosyal medya, b\u00fclten, web sitesi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu uzun vadede neredeyse s\u00fcrd\u00fcr\u00fclemez. PR kendi ba\u015f\u0131na bir \u00e7al\u0131\u015fma alan\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c7\u00f6z\u00fcm yolu:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ger\u00e7ek\u00e7i bir de\u011ferlendirme: <em>Kendim ne yapabilirim \u2013 neyi yapamam?<\/em><\/li>\n\n\n\n<li>hangi alanlar\u0131n d\u0131\u015far\u0131ya b\u0131rak\u0131laca\u011f\u0131na veya desteklenece\u011fine karar vermek<\/li>\n\n\n\n<li>ekibin i\u00e7inde net roller tan\u0131mlamak<\/li>\n\n\n\n<li>gerekti\u011finde Favori Media gibi harici ortaklar\u0131 dahil etmek; <br>yap\u0131, metinler, PR deste\u011fi, medya materyali ve sistemler i\u00e7in<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Profesyonel PR her \u015feyi devretmek demek de\u011fildir; sorumlulu\u011fu payla\u015fmak demektir:<br>Siz sanatsal \u00e7al\u0131\u015fman\u0131z i\u00e7in; biz yap\u0131, ileti\u015fim ve destek i\u00e7in.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Favori Media size nas\u0131l destek olur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sanat\u00e7\u0131lar, topluluklar, okullar ve k\u00fclt\u00fcr kurumlar\u0131yla y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalarda bu hatalar\u0131 tekrar tekrar g\u00f6r\u00fcyoruz; anla\u015f\u0131l\u0131r, insani, \u00e7\u00f6z\u00fclebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR ve y\u00f6netim tekliflerimiz ile<br><strong><a href=\"https:\/\/favori-media.de\/favori-visibility-flow-90-tage-marketing-fuer-kuenstler\/\">FAVORI Visibility &amp; Flow Program\u0131<\/a><\/strong> kapsam\u0131nda size yard\u0131mc\u0131 oluyoruz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>net bir ileti\u015fim temeli olu\u015fturmak (profil, sanat\u00e7\u0131 metni, kurum profili)<\/li>\n\n\n\n<li>profesyonel bir EPK ve tutarl\u0131 bas\u0131n metinleri geli\u015ftirmek<\/li>\n\n\n\n<li>g\u00f6rsel dili ve bas\u0131n foto\u011fraf\u00e7\u0131l\u0131\u011f\u0131n\u0131 yap\u0131land\u0131rmak<\/li>\n\n\n\n<li>PR s\u00fcre\u00e7lerini planl\u0131 hale getirmek \u2013 g\u00fcnl\u00fck hayat\u0131n\u0131za uygun sistemlerle<\/li>\n\n\n\n<li>medya ki\u015filerini d\u00fczenlemek ve anlaml\u0131 \u015fekilde geli\u015ftirmek<\/li>\n\n\n\n<li>sanatsal veya kurumsal \u00e7al\u0131\u015fman\u0131z\u0131, kendi \u00e7evrenizin d\u0131\u015f\u0131nda da anla\u015f\u0131lacak \u015fekilde iletmek<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Sonraki Ad\u0131m: Hatalar yap\u0131 ta\u015flar\u0131na d\u00f6n\u00fc\u015f\u00fcr<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kendinizi a\u00e7\u0131klanan noktalardan bir veya birka\u00e7\u0131nda buluyorsan\u0131z,<br>bu \u00f6z ele\u015ftiri nedeni de\u011fil, iyi bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PR ve bas\u0131n \u00e7al\u0131\u015fmas\u0131n\u0131n gelecekte &#8220;bir \u015fekilde olup bitmesini&#8221; de\u011fil, g\u00fcvenilir bir temele oturmas\u0131n\u0131 se\u00e7ebilirsiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong><a href=\"https:\/\/favori-media.de\/kuenstler-management-pr\/\">Favori Media ile PR &amp; Sanat\u00e7\u0131 Y\u00f6netimi hakk\u0131nda daha fazla bilgi edinin<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/favori-media.de\/tr\/erstgespraech\/\">\u00dccretsiz ilk g\u00f6r\u00fc\u015fme ayarlay\u0131n<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Tipik PR hatalar\u0131ndan net, sa\u011flam bir ileti\u015fim yap\u0131s\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 oluyoruz.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><strong>PR &amp; Sanat\u00e7\u0131 Y\u00f6netimi \u2013 Sanat &amp; K\u00fclt\u00fcr hakk\u0131nda daha fazla konu:<\/strong><br><a href=\"https:\/\/favori-media.de\/tr\/pr-sanatci-yonetimi-sanat-kultur-icin\/\">\u0130\u00e7eriklere genel bak\u0131\u015f<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/favori-media.de\/marketing-fuer-kuenstler-kulturbetriebe\/\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/favori-media.de\/wp-content\/uploads\/2025\/12\/Marketing-fuer-Kuenstler-Kulturbetriebe-1-819x1024.jpg\" alt=\"\" class=\"wp-image-18121\" style=\"aspect-ratio:2\/3;object-fit:cover\" title=\"\" srcset=\"https:\/\/favori-media.de\/wp-content\/uploads\/2025\/12\/Marketing-fuer-Kuenstler-Kulturbetriebe-1-819x1024.jpg 819w, https:\/\/favori-media.de\/wp-content\/uploads\/2025\/12\/Marketing-fuer-Kuenstler-Kulturbetriebe-1-240x300.jpg 240w, https:\/\/favori-media.de\/wp-content\/uploads\/2025\/12\/Marketing-fuer-Kuenstler-Kulturbetriebe-1-768x960.jpg 768w, https:\/\/favori-media.de\/wp-content\/uploads\/2025\/12\/Marketing-fuer-Kuenstler-Kulturbetriebe-1-300x375.jpg 300w, https:\/\/favori-media.de\/wp-content\/uploads\/2025\/12\/Marketing-fuer-Kuenstler-Kulturbetriebe-1.jpg 1080w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PR &amp; Bas\u0131n \u00c7al\u0131\u015fmas\u0131nda S\u0131k Yap\u0131lan Hatalar \u2013 Sanat\u00e7\u0131lar &amp; K\u00fclt\u00fcr Kurumlar\u0131 Nas\u0131l \u00d6nler Genel bak\u0131\u015f\u0131n par\u00e7as\u0131:&nbsp;PR &amp; Sanat\u00e7\u0131 Y\u00f6netimi \u2013 Sanat &amp; K\u00fclt\u00fcr Ba\u015far\u0131s\u0131zl\u0131k nadiren sanattan kaynaklan\u0131r; \u00e7o\u011funlukla netlik, materyal ve yap\u0131 eksikli\u011finden gelir Sanat\u00e7\u0131larla, topluluklar, okullar veya k\u00fclt\u00fcr kurumlar\u0131yla kamuoyu \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda konu\u015ftu\u011fumuzda s\u0131k s\u0131k \u015fu t\u00fcr c\u00fcmleler duyar\u0131z: &#8220;\u00c7ok \u015fey yap\u0131yoruz \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-19290","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Franziska","author_link":"https:\/\/favori-media.de\/tr\/author\/franziska\/"},"uagb_comment_info":0,"uagb_excerpt":"PR &amp; Bas\u0131n \u00c7al\u0131\u015fmas\u0131nda S\u0131k Yap\u0131lan Hatalar \u2013 Sanat\u00e7\u0131lar &amp; K\u00fclt\u00fcr Kurumlar\u0131 Nas\u0131l \u00d6nler Genel bak\u0131\u015f\u0131n par\u00e7as\u0131:&nbsp;PR &amp; Sanat\u00e7\u0131 Y\u00f6netimi \u2013 Sanat &amp; K\u00fclt\u00fcr Ba\u015far\u0131s\u0131zl\u0131k nadiren sanattan kaynaklan\u0131r; \u00e7o\u011funlukla netlik, materyal ve yap\u0131 eksikli\u011finden gelir Sanat\u00e7\u0131larla, topluluklar, okullar veya k\u00fclt\u00fcr kurumlar\u0131yla kamuoyu \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda konu\u015ftu\u011fumuzda s\u0131k s\u0131k \u015fu t\u00fcr c\u00fcmleler duyar\u0131z: &#8220;\u00c7ok \u015fey yap\u0131yoruz \u2013&hellip;","_links":{"self":[{"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/pages\/19290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/comments?post=19290"}],"version-history":[{"count":0,"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/pages\/19290\/revisions"}],"wp:attachment":[{"href":"https:\/\/favori-media.de\/tr\/wp-json\/wp\/v2\/media?parent=19290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}