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h3{--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%2210%22%2F%3E%3Cpath%20d%3D%22M2%2012h20M12%202a15%2015%200%200%201%200%2020M12%202a15%2015%200%200%200%200%2020%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-card:nth-child(1){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M3%209a3%203%200%200%200%200%206v3a1%201%200%200%200%201%201h16a1%201%200%200%200%201-1v-3a3%203%200%200%200%200-6V6a1%201%200%200%200-1-1H4a1%201%200%200%200-1%201z%22%2F%3E%3Cpath%20d%3D%22M13%205v2M13%2011v2M13%2017v2%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-card:nth-child(2){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%2F%3E%3Ccircle%20cx%3D%229%22%20cy%3D%229%22%20r%3D%222%22%2F%3E%3Cpath%20d%3D%22m21%2015-5-5L5%2021%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-card:nth-child(3){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20x%3D%223%22%20y%3D%224%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%2F%3E%3Cpath%20d%3D%22M16%202v4M8%202v4M3%2010h18M8%2014h.01M12%2014h.01M16%2014h.01M8%2018h.01M12%2018h.01%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-card:nth-child(4){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M20.8%204.6a5.5%205.5%200%200%200-7.8%200L12%205.7l-1-1.1a5.5%205.5%200%200%200-7.8%207.8l1%201.1L12%2021l7.8-7.5%201-1.1a5.5%205.5%200%200%200%200-7.8z%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-card:nth-child(5){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M2%204h6a4%204%200%200%201%204%204v13a3%203%200%200%200-3-3H2zM22%204h-6a4%204%200%200%200-4%204v13a3%203%200%200%201%203-3h7z%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-card:nth-child(6){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M10%2013a5%205%200%200%200%207.5.5l3-3a5%205%200%200%200-7-7l-1.7%201.7%22%2F%3E%3Cpath%20d%3D%22M14%2011a5%205%200%200%200-7.5-.5l-3%203a5%205%200%200%200%207%207l1.7-1.7%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-proof>div:nth-child(1){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%228%22%20r%3D%226%22%2F%3E%3Cpath%20d%3D%22M15.5%2013.5%2017%2022l-5-3-5%203%201.5-8.5%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-proof>div:nth-child(2){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22m12%202%203.1%206.3%206.9%201-5%204.9%201.2%206.8L12%2017.8%205.8%2021l1.2-6.8-5-4.9%206.9-1z%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-proof>div:nth-child(3){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%227%22%20height%3D%227%22%20rx%3D%221%22%2F%3E%3Crect%20x%3D%2214%22%20y%3D%223%22%20width%3D%227%22%20height%3D%227%22%20rx%3D%221%22%2F%3E%3Crect%20x%3D%223%22%20y%3D%2214%22%20width%3D%227%22%20height%3D%227%22%20rx%3D%221%22%2F%3E%3Crect%20x%3D%2214%22%20y%3D%2214%22%20width%3D%227%22%20height%3D%227%22%20rx%3D%221%22%2F%3E%3C%2Fsvg%3E\")}\n\n\n\n\/* fwr-awards *\/\n.fwr-why__frame{display:block;position:relative;isolation:isolate}\n.fwr-why__frame::after{content:\"\";position:absolute;inset:-18px 18px 18px -18px;border:1px solid #A67C3E;z-index:-1}\n.fwr-awards{list-style:none!important;margin:20px 0 0!important;padding:0!important;border-top:1px solid #ECE6DB}\n.fwr-awards li{margin:0!important;padding:12px 0;border-bottom:1px solid #ECE6DB;font-size:14px;line-height:1.45;color:#221E18}\n.fwr-awards li span{display:block;font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#A67C3E;font-weight:600;margin-bottom:3px}\n.fwr-awards__more{margin:12px 0 0!important;font-size:14px}\n.fwr-awards__more a{color:#A67C3E;font-weight:600;text-decoration:none}\n.fwr-awards__more a::after{content:\" \u2192\"}\n\/* fwr-visual v2 *\/\n.fwr-hero .fwr-wrap{max-width:1200px}\n.fwr-why .fwr-wrap{display:grid;grid-template-columns:minmax(0,.75fr) minmax(0,1.25fr);column-gap:72px;align-items:start}\n.fwr-why .fwr-wrap>*{grid-column:2}\n.fwr .fwr-why__img{grid-column:1;grid-row:1 \/ span 6;margin:0;position:relative;isolation:isolate}\n.fwr-why__img img{display:block;width:100%;height:auto;aspect-ratio:4\/5;object-fit:cover;object-position:center 20%;border-radius:2px}\n\n.fwr-why__img figcaption{font-family:\"Cormorant Garamond\",Georgia,serif;font-style:italic;font-size:18px;line-height:25px;height:25px;overflow:hidden;white-space:nowrap;text-overflow:ellipsis;margin-top:14px;color:#221E18}\n.fwr-why .fwr-proof{display:grid;grid-template-columns:1fr;gap:26px}\n.fwr-why .fwr-proof>div{display:grid;grid-template-columns:40px 1fr;column-gap:18px;align-items:start}\n.fwr-why .fwr-proof>div::before{grid-row:1 \/ span 3;margin:2px 0 0}\n.fwr-why .fwr-proof>div>*{grid-column:2;margin-top:0}\n@media(max-width:900px){.fwr-why .fwr-wrap{grid-template-columns:1fr}.fwr-why .fwr-wrap>*{grid-column:1}.fwr .fwr-why__img{grid-row:auto;max-width:380px;margin:0 0 40px 18px}}\n\n\n\/* fwr-artists *\/\n.fwr-artists .fwr-card:nth-child(1){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20x%3D%223%22%20y%3D%223%22%20width%3D%2218%22%20height%3D%2218%22%20rx%3D%222%22%2F%3E%3Ccircle%20cx%3D%229%22%20cy%3D%229%22%20r%3D%222%22%2F%3E%3Cpath%20d%3D%22m21%2015-5-5L5%2021%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-artists .fwr-card:nth-child(2){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M9%2018V5l12-2v13%22%2F%3E%3Ccircle%20cx%3D%226%22%20cy%3D%2218%22%20r%3D%223%22%2F%3E%3Ccircle%20cx%3D%2218%22%20cy%3D%2216%22%20r%3D%223%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-artists .fwr-card:nth-child(3){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M23%2019a2%202%200%200%201-2%202H3a2%202%200%200%201-2-2V8a2%202%200%200%201%202-2h4l2-3h6l2%203h4a2%202%200%200%201%202%202z%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2213%22%20r%3D%224%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-artists .fwr-card:nth-child(4){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22M2%204h6a4%204%200%200%201%204%204v13a3%203%200%200%200-3-3H2zM22%204h-6a4%204%200%200%200-4%204v13a3%203%200%200%201%203-3h7z%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-artists .fwr-card:nth-child(5){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Crect%20x%3D%222%22%20y%3D%222%22%20width%3D%2220%22%20height%3D%2220%22%20rx%3D%222.18%22%2F%3E%3Cpath%20d%3D%22M7%202v20M17%202v20M2%2012h20M2%207h5M2%2017h5M17%2017h5M17%207h5%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-artists .fwr-card:nth-child(6){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Cpath%20d%3D%22m12%202%203.1%206.3%206.9%201-5%204.9%201.2%206.8L12%2017.8%205.8%2021l1.2-6.8-5-4.9%206.9-1z%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-artists .fwr-qa-col1 .fwr-qa:nth-child(1) 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.fwr-card:nth-child(6){--ic:url(\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22none%22%20stroke%3D%22%23A67C3E%22%20stroke-width%3D%221.5%22%20stroke-linecap%3D%22round%22%20stroke-linejoin%3D%22round%22%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%2210%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%226%22%2F%3E%3Ccircle%20cx%3D%2212%22%20cy%3D%2212%22%20r%3D%222%22%2F%3E%3C%2Fsvg%3E\")}\n.fwr-paintschool .fwr-ref a{color:var(--ink);text-decoration:underline;text-underline-offset:3px}\n<\/style>\n<div class=\"fwr fwr-painters fwr-paintschool\">\n<section class=\"fwr-sec fwr-dark fwr-hero\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">For Auction Houses<\/p>\n<h1>Marketing for Auction Houses<\/h1>\n<p class=\"fwr-lead\">Your business runs on strong consignments and full salerooms \u2013 in person and online. We make sure consignors trust you with their objects, bidders have every sale on their radar in time and your house is seen as a knowledgeable address.<\/p>\n<p>Favori Media is the art and culture marketing agency from Berlin. We support art auction houses, auctioneers, online auction platforms and estate specialists in Germany, Austria and Switzerland \u2013 with a website that clearly shows the catalog, dates and consignment process, visibility on Google and in AI answers, newsletters for bidders, professional object photography, press relations and campaigns for every sale.<\/p>\n<div class=\"fwr-btns\"><a class=\"fwr-btn fwr-btn--fill\" href=\"https:\/\/favori-media.de\/en\/free-initial-meeting\/\">Book a Free Consultation<\/a><a class=\"fwr-btn fwr-btn--line\" href=\"https:\/\/favori-media.de\/en\/marketing-for-galleries-art-dealers\/\">All Gallery Services<\/a><\/div>\n<p class=\"fwr-tags\"><span>Consignments<\/span><span>Bidders<\/span><span>Online catalog<\/span><span>Preview<\/span><span>Estates<\/span><span>Results<\/span><\/p>\n<figure class=\"fwr-hero__img\"><img data-ai-generated=\"true\" class=\"fm-ki\" src=\"https:\/\/favori-media.de\/wp-content\/uploads\/2026\/10\/auktionshaus-auktionatorin-saal-bieter.jpg\" alt=\"A female auctioneer holding a gavel at the rostrum of an elegant saleroom, bidders with paddles in front of her and a painting presented on an easel beside her (AI-generated)\" width=\"1024\" height=\"688\" fetchpriority=\"high\" decoding=\"async\" title=\"\"><span class=\"fm-ki-badge\" title=\"Illustrative image \u2013 created with artificial intelligence\">AI-generated<\/span><\/figure>\n<\/div>\n<\/section>\n\n<section class=\"fwr-sec fwr-light\">\n<div class=\"fwr-narrow\">\n<div class=\"fwr-tldr\">\n<h2>Key Facts at a Glance<\/h2>\n<ul>\n<li><strong>Who it&#8217;s for:<\/strong> art auction houses, auctioneers, online auction platforms and estate specialists \u2013 in Germany, Austria and Switzerland.<\/li>\n<li><strong>What:<\/strong> a website with an online catalog, dates and an easy consignment process, visibility on Google and in AI answers, newsletters for bidders, object photography, press relations and campaigns for every sale.<\/li>\n<li><strong>How:<\/strong> personal, with one dedicated contact and clear numbers \u2013 we do the work, you approve. Or you learn to do it yourself in our program.<\/li>\n<li><strong>Getting started:<\/strong> a free intro call \u2013 afterwards you receive a proposal that fits your house.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fwr-sec fwr-cream\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">The Situation<\/p>\n<h2>No great sale without great consignments<\/h2>\n<div class=\"fwr-grid fwr-grid--2\">\n<div>\n<p class=\"fwr-lead\">Auction houses have to win two markets at once: people who want to sell objects or estates, and bidders who take part in the sale. The big houses and online platforms are loud and visible. If you work regionally or in a specialist field, you lose consignors to the competition \u2013 even though your expertise and personal service are often better.<\/p>\n<figure class=\"fwr-figure\"><img data-ai-generated=\"true\" class=\"fm-ki\" src=\"https:\/\/favori-media.de\/wp-content\/uploads\/2026\/10\/auktionshaus-experte-schaetzung-einlieferung.jpg\" alt=\"A male art specialist with glasses examines the back of a framed painting with a loupe while an older female consignor sits across from him at the table (AI-generated)\" width=\"1024\" height=\"688\" loading=\"lazy\" decoding=\"async\" title=\"\"><span class=\"fm-ki-badge\" title=\"Illustrative image \u2013 created with artificial intelligence\">AI-generated<\/span><figcaption>Trust grows in conversation: show your expertise before anyone consigns.<span class=\"fm-ki-note\"> \u00b7 Illustrative image, AI-generated<\/span><\/figcaption><\/figure>\n<\/div>\n<ul class=\"fwr-list\">\n<li>Consignors go to big houses or online marketplaces.<\/li>\n<li>The path to a free valuation is hard to find on the website.<\/li>\n<li>Online catalogs are hard to find and barely visible on Google.<\/li>\n<li>Sales are announced too late or only to known bidders.<\/li>\n<li>You hardly reach new, younger bidders.<\/li>\n<li>Strong results fade away instead of bringing in new consignments.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fwr-sec fwr-light\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">What It Involves<\/p>\n<h2>What marketing for auction houses means<\/h2>\n<p class=\"fwr-lead fwr-def\">Marketing for auction houses means: consignors find your house and trust you with their objects, bidders learn about every sale in time and find your lots online \u2013 and strong results become visible and bring in new consignments.<\/p>\n<div class=\"fwr-duo\">\n<figure><img data-ai-generated=\"true\" class=\"fm-ki\" src=\"https:\/\/favori-media.de\/wp-content\/uploads\/2026\/10\/auktionshaus-objektfotografie-katalog.jpg\" alt=\"A female photographer in an auction house studio photographs a gilt-framed painting against a grey backdrop under two softboxes for the catalog (AI-generated)\" width=\"1024\" height=\"688\" loading=\"lazy\" decoding=\"async\" title=\"\"><span class=\"fm-ki-badge\" title=\"Illustrative image \u2013 created with artificial intelligence\">AI-generated<\/span><figcaption>Great object photos are half the sale: online, they decide whether someone bids.<span class=\"fm-ki-note\"> \u00b7 Illustrative image, AI-generated<\/span><\/figcaption><\/figure>\n<figure><img data-ai-generated=\"true\" class=\"fm-ki\" src=\"https:\/\/favori-media.de\/wp-content\/uploads\/2026\/10\/online-kunstauktion-bieter-laptop-zuhause.jpg\" alt=\"A man follows an online art auction on his laptop at home in a bright living room with bookshelves (AI-generated)\" width=\"1024\" height=\"688\" loading=\"lazy\" decoding=\"async\" title=\"\"><span class=\"fm-ki-badge\" title=\"Illustrative image \u2013 created with artificial intelligence\">AI-generated<\/span><figcaption>Many bidders take part online today \u2013 your catalog needs to be found where they search.<span class=\"fm-ki-note\"> \u00b7 Illustrative image, AI-generated<\/span><\/figcaption><\/figure>\n<\/div>\n<div class=\"fwr-grid fwr-services\">\n<div class=\"fwr-card\"><h3>Website with catalog &amp; consignment<\/h3><p>Online catalog, sale dates, preview and an easy path to a free valuation \u2013 clear and trustworthy.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/website-for-artists\/\">Websites for Art &amp; Culture<\/a><\/p><\/div>\n<div class=\"fwr-card\"><h3>Found on Google &amp; in AI<\/h3><p>Visibility for artist names, object categories and searches like \u201csell art at auction\u201d or \u201cestate valuation\u201d \u2013 including answers from ChatGPT and others.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/seo-ai-program-for-artists-cultural-organizations\/\">SEO &amp; AI Program<\/a><\/p><\/div>\n<div class=\"fwr-card\"><h3>Newsletters for bidders<\/h3><p>Previews, highlights and reminders before every sale \u2013 organized by collecting area, with results afterward.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/email-marketing-newsletters-for-artists-cultural-organizations\/\">Newsletter &amp; Email Marketing<\/a><\/p><\/div>\n<div class=\"fwr-card\"><h3>Object photography<\/h3><p>Color-accurate photos, details, signatures and backs that build trust online and trigger bids.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/photography-image-production-for-artists-cultural-organizations\/\">Photography &amp; Image Production<\/a><\/p><\/div>\n<div class=\"fwr-card\"><h3>Campaigns for consignments &amp; bids<\/h3><p>Targeted ads for calls for consignments and highlights \u2013 with a clear budget and measurable inquiries.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/paid-ads-online-advertising-for-artists-cultural-organizations\/\">Paid Ads<\/a><\/p><\/div>\n<div class=\"fwr-card\"><h3>Press &amp; results<\/h3><p>Previews of top lots and announcements of records that make your house known and attract new consignors.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/pr-press-work-for-artists-cultural-institutions\/\">PR &amp; Press Relations<\/a><\/p><\/div>\n<\/div>\n<p class=\"fwr-ref\">This page is part of our <a href=\"https:\/\/favori-media.de\/en\/marketing-for-galleries-art-dealers\/\">marketing for galleries &amp; art dealers<\/a>. We also support <a href=\"https:\/\/favori-media.de\/en\/marketing-for-art-dealers-secondary-market\/\">art dealers<\/a>, <a href=\"https:\/\/favori-media.de\/en\/marketing-for-art-advisory-art-consulting\/\">art advisors<\/a>, <a href=\"https:\/\/favori-media.de\/en\/marketing-for-art-fairs\/\">art fairs<\/a> and <a href=\"https:\/\/favori-media.de\/en\/marketing-for-artists\/\">artists<\/a>.<\/p>\n<\/div>\n<\/section>\n\n<section class=\"fwr-sec fwr-dark\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">The Path<\/p>\n<h2>Four steps to more consignments and bids<\/h2>\n<p class=\"fwr-lead\">Every auction house is different: some sell 20th-century art, others entire estates or specialist fields. That&#8217;s why we start with your profile and your sale calendar.<\/p>\n<div class=\"fwr-grid fwr-grid--4\">\n<div class=\"fwr-step\"><p class=\"fwr-num\">01<\/p><h3>Analysis &amp; kickoff<\/h3><p>We look at how consignors and bidders find you today, how your catalog comes across online and where inquiries get lost.<\/p><ul class=\"fwr-links\"><li><a href=\"https:\/\/favori-media.de\/en\/the-silent-market\/\">The Silent Market \u2013 Free Analysis<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/marketing-audit-analysis\/online-marketing-analysis-for-artists\/\">Online Marketing Analysis<\/a><\/li><\/ul><\/div>\n<div class=\"fwr-step\"><p class=\"fwr-num\">02<\/p><h3>Setup &amp; strategy<\/h3><p>Website, catalog, consignment process and visibility become one coherent whole \u2013 with a fixed sequence for every sale.<\/p><ul class=\"fwr-links\"><li><a href=\"https:\/\/favori-media.de\/en\/website-for-artists\/\">Websites for Art &amp; Culture<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/seo-ai-program-for-artists-cultural-organizations\/\">SEO &amp; AI Program<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/branding-visual-identity-for-artists-cultural-organizations\/\">Branding &amp; Visual Identity<\/a><\/li><\/ul><\/div>\n<div class=\"fwr-step\"><p class=\"fwr-num\">03<\/p><h3>Ongoing support<\/h3><p>Newsletters, social media and campaigns in the rhythm of your sales \u2013 from the call for consignments to the results report.<\/p><ul class=\"fwr-links\"><li><a href=\"https:\/\/favori-media.de\/en\/favori-presence\/\">Favori Presence<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/email-marketing-newsletters-for-artists-cultural-organizations\/\">Newsletter &amp; Email Marketing<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/social-media-management-for-artists-cultural-organizations\/\">Social Media Management<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/paid-ads-online-advertising-for-artists-cultural-organizations\/\">Paid Ads<\/a><\/li><\/ul><\/div>\n<div class=\"fwr-step\"><p class=\"fwr-num\">04<\/p><h3>Reputation &amp; reach<\/h3><p>Object photos, videos and press relations make your house known \u2013 and bring consignors who come back.<\/p><ul class=\"fwr-links\"><li><a href=\"https:\/\/favori-media.de\/en\/photography-image-production-for-artists-cultural-organizations\/\">Photography<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/video-motion-content-for-artists-cultural-organizations\/\">Video &amp; Motion<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/pr-press-work-for-artists-cultural-institutions\/\">PR &amp; Press Relations<\/a><\/li><li><a href=\"https:\/\/favori-media.de\/en\/content-packages-reels-posts-for-artists-cultural-organizations\/\">Content Packages<\/a><\/li><\/ul><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fwr-sec fwr-cream\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">Two Paths<\/p>\n<h2>We do it for you \u2013 or you learn to do it yourself<\/h2>\n<div class=\"fwr-grid fwr-grid--2 fwr-ways\">\n<div class=\"fwr-card\"><h3>Agency: we handle it for you<\/h3><p>For houses that want to focus on expertise, catalogs and clients. We plan, design and execute \u2013 you approve and see the results.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/marketing-packages\/\">All Marketing Services<\/a><\/p><\/div>\n<div class=\"fwr-card\"><h3>Coaching: you do it yourself<\/h3><p>In the 90-day program Favori Visibility &amp; Flow, you develop positioning, strategy and processes for your house with us \u2013 and then run them on your own.<\/p><p class=\"fwr-more\"><a href=\"https:\/\/favori-media.de\/en\/favori-visibility-flow-90-day-marketing-for-artists\/\">Favori Visibility &amp; Flow<\/a><\/p><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"fwr-sec fwr-light\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">Your Questions<\/p>\n<h2>What auction houses often ask us<\/h2>\n<div class=\"fwr-grid fwr-grid--2\">\n<div class=\"fwr-qa-col1\">\n<div class=\"fwr-qa\"><h3>How do we win more consignments?<\/h3><p>With a highly visible path to a free valuation, pages for your collecting areas, visible results and regular calls for consignments \u2013 online and in your region.<\/p><\/div>\n<div class=\"fwr-qa\"><h3>How do we reach new bidders?<\/h3><p>With an online catalog that can be found, newsletters by collecting area, social media with highlights and targeted ads for top lots.<\/p><\/div>\n<\/div>\n<div class=\"fwr-qa-col2\">\n<div class=\"fwr-qa\"><h3>What can we do against the big platforms?<\/h3><p>Show your strengths: personal advice, expertise, regional proximity and fair terms. Many consignors are looking for exactly that \u2013 they just need to find you.<\/p><\/div>\n<div class=\"fwr-qa\"><h3>What do we need to contribute?<\/h3><p>Mainly knowledge and approvals: information on sales, lots and results, plus your assessment. We handle planning and execution.<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"fwr-sec fwr-light fwr-why\">\n<div class=\"fwr-wrap\">\n<p class=\"fwr-eyebrow\">Why Favori Media<\/p>\n<h2>Art expertise meets digital know-how<\/h2>\n<div class=\"fwr-proof\" style=\"margin-top:30px\">\n<div><strong>Award-Winning<\/strong><p>European Enterprise Awards 2025: Best Art &amp; Culture Digital Media Agency \u2013 Germany.<\/p><\/div>\n<div><strong>Art and Market<\/strong><p>Founded by Franziska Sevik \u2013 a dancer, actress, choreographer and director for more than 20 years. Through our own artist management, we know both sides of art and the market.<\/p><\/div>\n<div><strong>All in One Place<\/strong><p>Website, newsletter, press and imagery work together \u2013 instead of piecemeal solutions from different providers.<\/p><\/div>\n<\/div>\n<div class=\"fwr-btns\"><a class=\"fwr-btn fwr-btn--line\" href=\"https:\/\/favori-media.de\/en\/works-and-spaces\/\">Selected projects in Works &amp; Spaces<\/a><a class=\"fwr-btn fwr-btn--line\" href=\"https:\/\/favori-media.de\/en\/artist-management-pr\/\">Artist Management &amp; PR<\/a><\/div>\n<figure class=\"fwr-why__img\"><span class=\"fwr-why__frame\"><img src=\"https:\/\/favori-media.de\/wp-content\/uploads\/2024\/11\/Franziska-Sevik-CEO-Favori-Media-768x1151.jpeg\" alt=\"Franziska Sevik, founder of Favori Media\" width=\"768\" height=\"1151\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/span><figcaption>Franziska Sevik, founder of Favori Media<\/figcaption><ul class=\"fwr-awards\"><li><span>2026<\/span>German CEO Excellence Awards \u2013 Best Art Entrepreneurship Business Leader<\/li><li><span>2026\/27<\/span>Unternehmerin der Zukunft (Entrepreneur of the Future) \u2013 Deutsches Innovationsinstitut \/ DUP UNTERNEHMER<\/li><\/ul><p class=\"fwr-awards__more\"><a href=\"https:\/\/franziska-sevik.de\/ueber-mich\" target=\"_blank\" rel=\"noopener\">More about Franziska Sevik<\/a><\/p><\/figure>\n<\/div>\n<\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background is-layout-constrained wp-container-core-group-is-layout-bced5fd5 wp-block-group-is-layout-constrained\" style=\"background-color:#ffffff;padding-top:70px;padding-right:24px;padding-bottom:70px;padding-left:24px\"><div class=\"wp-block-group__inner-container\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:0px;margin-bottom:10px\">FAQ \u2013 Frequently Asked Questions<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:0px;margin-bottom:30px;font-size:15px\"><strong>Marketing for Auction Houses<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-774bddf2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-d6f7f160 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b28d1 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How much does marketing for an auction house cost?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>It depends on what you need \u2013 a new website with a catalog, visibility on Google, newsletters, photography or campaigns. After a free intro call, you receive an individual proposal.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b480e \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How do we get found on Google?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>With dedicated pages for collecting areas and sales, well-described lots, fast load times and structured data that helps search engines and AI assistants understand objects, dates and your house.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b674b \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Is our own online catalog worth it alongside bidding platforms?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Yes. Platforms bring reach, but your own catalog strengthens your brand, gets found on Google and builds a direct relationship with bidders.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6b8688 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How do we promote a sale?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>With a fixed sequence: a call for consignments, a preview with highlights, newsletters and social media for the viewing, a reminder shortly before the sale and a results report afterward.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6ba5c5 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How important are object photos?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Very important. Online, photos decide whether someone bids. Detail shots of signatures, condition and backs build trust and reduce questions.<\/p><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-063e2619 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6bc502 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How do we reach consignors for estates?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>With clear information on the process, an easy path to a valuation, partnerships with notaries, lawyers and property managers, and regional visibility.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6be43f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Which social media channels fit?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Usually Instagram for highlights and behind-the-scenes, plus LinkedIn for contacts with referrers and professionals. Consistency matters more than many channels.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6c037c \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Should we publish results?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Yes, where possible. Strong results are the most convincing argument for new consignments and work well for newsletters, press and social media.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6c22b9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>How much time do I need to invest myself?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>A bit more at the start for alignment and content, then usually a few hours a month for approvals and information on sales. We take care of the rest.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6c41f6 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Do you work with auction houses outside Berlin?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Yes, we support auction houses throughout Germany, Austria and Switzerland. We work together personally via video, phone and email \u2013 and on site when needed.<\/p><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<style>\nhtml{overflow-x:clip}\n.fwr{--ink:#221E18;--dark:#1B1813;--cream:#F2EDE3;--cream2:#FBF8F2;--sand:#ECE6DB;--bronze:#A67C3E;--bronze-d:#8C6830;--muted:#5E574C;font-family:\"Hanken Grotesk\",-apple-system,\"Segoe UI\",Roboto,sans-serif;color:var(--ink);font-size:17px;line-height:1.7}\n.fwr *{box-sizing:border-box}\n.fwr-sec{width:100vw;position:relative;left:50%;margin-left:-50vw;padding:96px 24px}\n.fwr-wrap{max-width:1040px;margin:0 auto}\n.fwr-narrow{max-width:760px;margin:0 auto}\n.fwr-cream{background:var(--cream)}.fwr-light{background:var(--cream2)}.fwr-sand{background:var(--sand)}.fwr-dark{background:var(--dark);color:#E9E2D4}\n.fwr-eyebrow{font-size:12px;letter-spacing:3px;text-transform:uppercase;color:var(--bronze);margin:0 0 18px;font-weight:500}\n.fwr h1,.fwr h2,.fwr h3.fwr-serif{font-family:\"Cormorant 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