{"id":17770,"date":"2025-11-21T06:51:41","date_gmt":"2025-11-21T06:51:41","guid":{"rendered":"https:\/\/favori-media.de\/?page_id=17770"},"modified":"2025-12-17T12:31:02","modified_gmt":"2025-12-17T12:31:02","slug":"common-pr-mistakes-in-art-and-culture","status":"publish","type":"page","link":"https:\/\/favori-media.de\/en\/common-pr-mistakes-in-art-and-culture\/","title":{"rendered":"Common Mistakes in PR &amp; Press Work \u2013 and How Artists &amp; Cultural Institutions Can Avoid Them"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:38px\"><strong>Common Mistakes in PR &amp; Press Work \u2013 and How Artists &amp; Cultural Institutions Can Avoid Them<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:15px\">Part of the overview: <a href=\"https:\/\/favori-media.de\/en\/pr-artist-management-for-arts-culture\/\">PR &amp; Artist Management for Arts &amp; Culture<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>It\u2019s rarely the art that fails, but clarity, materials, and structure<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we talk with artists, ensembles, schools, or cultural institutions about their public relations, we often hear statements like:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cWe do so much \u2013 but somehow it doesn\u2019t really reach the outside world.\u201d<br>\u201cMedia outlets say we should send materials, but I never really know what they need.\u201d<br>\u201cWe\u2019ve already tried reaching out to the press, but hardly anything happened.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, it\u2019s not due to the quality of the work. The reasons usually lie in recurring PR patterns and mistakes that are understandable, simply because no one ever explained them during training. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This page is not meant as a reproach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It is a guide:<\/strong><br>We look at common stumbling blocks in the press work of artists and cultural institutions, and at how you can transform them step by step into sustainable structures.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 1: PR Without a Foundation \u2013 No Clear Profile, No EPK<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many start with PR before the foundation is in place. Texts, images, links \u2013 everything exists in some form, but not in a way that the media can quickly understand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This becomes apparent, for example, when:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Biographies are outdated, contradictory, or too vague<\/li>\n\n\n\n<li>There is no consistent artist or institution profile<\/li>\n\n\n\n<li>There is no up-to-date EPK (Electronic Press Kit)<\/li>\n\n\n\n<li>Information about projects is scattered across multiple PDFs, links, and emails<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For editorial teams, this means:<\/strong><br>They have to painstakingly gather the relevant information\u2014or they give up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><br>Before you actively engage in press work, it\u2019s worth taking a step back:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear profile (individual or institution)<\/li>\n\n\n\n<li>An EPK that consolidates your most important information<\/li>\n\n\n\n<li>Well-crafted texts in various lengths (short profile, biography, project description)<\/li>\n\n\n\n<li>A website that reflects this structure<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With this foundation, every email to the media becomes easier, because you\u2019re not starting from scratch each time.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 2: \u201cWe should quickly send something to the press\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most common PR mistakes is timing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press work often starts only after everything else is finished:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The premiere is just around the corner<\/li>\n\n\n\n<li>The exhibition opens next week<\/li>\n\n\n\n<li>The project is already underway, but \u201csomething urgently needs to be done now\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press and media work, however, requires lead time:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Editorial teams plan their topics<\/li>\n\n\n\n<li>Pages, broadcast slots, or sections are booked well in advance<\/li>\n\n\n\n<li>Freelance journalists work on several stories in parallel<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Those who only communicate shortly before the premiere limit their own opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><br>Consider PR from the very beginning:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consider early on: <em>Is this project suitable for the press?<\/em><\/li>\n\n\n\n<li>Develop materials in parallel with the content work<\/li>\n\n\n\n<li>Plan realistic lead times (local, national, and trade media have different requirements)<\/li>\n\n\n\n<li>Inform the media early \u2013 not just at the last moment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This way, PR becomes a natural accompaniment to your project rather than an emergency.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 3: One Email to Everyone \u2013 No Differentiation of Target Groups<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ein h\u00e4ufiger Reflex:<\/strong><br>Ein Pressetext wird geschrieben und dann <em>\u201ean alle verschickt\u201c<\/em>, die irgendwie in einem Verteiler stehen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The problem:<\/strong><br>Media outlets and contacts are very different:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local editorial teams vs. trade magazines<\/li>\n\n\n\n<li>Cultural sections vs. arts &amp; culture pages vs. city pages<\/li>\n\n\n\n<li>Radio, TV, print, online, podcasts<\/li>\n\n\n\n<li>General culture sections vs. specialized sections (visual arts, theater, music, dance, literature)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What is relevant for one outlet may only be of peripheral interest to another.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clearly define target groups: Who do you want to reach with this project?<\/li>\n\n\n\n<li>Organize media and contacts into meaningful groups<\/li>\n\n\n\n<li>Tailor subject lines and introductions<\/li>\n\n\n\n<li>Don\u2019t send \u201ceverything to everyone\u201d; instead, send selected, targeted, and transparent communications<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Media outlets notice whether they\u2019re just \u201ccc\u2019d\u201d or genuinely addressed.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 4: Texts Written for Internal Use \u2013 Not for Outsiders<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many texts in the cultural sector were originally created for internal contexts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project proposals<\/li>\n\n\n\n<li>Concept papers<\/li>\n\n\n\n<li>Internal decision-making documents<\/li>\n\n\n\n<li>Artistic notes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If these texts are used word-for-word in press releases, a disconnect quickly arises:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentences that are too complex<\/li>\n\n\n\n<li>Technical jargon that is difficult to grasp outside the scene<\/li>\n\n\n\n<li>No clear focus on what it\u2019s actually about<\/li>\n\n\n\n<li>Too many details, too little guidance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The media don\u2019t need completeness. They need a clear hook and a structure that even readers without prior knowledge can understand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write press texts deliberately for outsiders<\/li>\n\n\n\n<li>Use internal documents as a basis, not as the final version<\/li>\n\n\n\n<li>Place the most important information at the very beginning<\/li>\n\n\n\n<li>Preserve artistic depth \u2013 but express it clearly<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Good press texts are not a compromise, but an art form in their own right.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 5: Visual Material That Isn\u2019t Press-Ready<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Even strong projects remain invisible if there are no usable images, or only low-quality ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Typical problems:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Images only in portrait format, with no landscape versions for print &amp; websites<\/li>\n\n\n\n<li>Blurry rehearsal photos, subjects barely recognizable<\/li>\n\n\n\n<li>Images that are too dark, heavily filtered, or overly staged<\/li>\n\n\n\n<li>Unclear image rights, missing credits<\/li>\n\n\n\n<li>No selection \u2013 just one image that\u2019s supposed to \u201ccover everything\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Media often decide within seconds whether an image can be used or not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deliberately plan time and budget for press photos<\/li>\n\n\n\n<li>Think of portraits, scene shots, and spatial images as a cohesive set<\/li>\n\n\n\n<li>Pay attention to neutral, easily usable image design<\/li>\n\n\n\n<li>Provide formats and resolutions for both web and print<\/li>\n\n\n\n<li>Clearly define image rights and credits<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Good images are not a luxury; they are a key to visibility.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 6: PR Without a System \u2013 Information Gets Lost<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Another common stumbling block:<\/strong><br>PR is reorganized from project to project without a central structure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This leads to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contacts remain \u201chidden\u201d in emails<\/li>\n\n\n\n<li>Mailing lists exist only in Excel files that no one maintains<\/li>\n\n\n\n<li>No one knows exactly who was informed about what and when<\/li>\n\n\n\n<li>Press clippings and mentions are not collected<\/li>\n\n\n\n<li>Valuable contacts are lost<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PR cannot grow this way; every new phase feels like starting from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manage media contacts and partners in a structured way using a CRM or system like <strong><a href=\"https:\/\/favoriflow.com\/\" target=\"_blank\" rel=\"noopener\">Favori Flow<\/a><\/strong><\/li>\n\n\n\n<li>Clearly define who is responsible for PR inquiries<\/li>\n\n\n\n<li>Collect press clippings and quotes and make them accessible<\/li>\n\n\n\n<li>Document PR processes (What worked well? What didn\u2019t?)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, this creates a growing communication landscape instead of scattered reactions.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Mistake 7: Trying to Carry Everything Alone<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Perhaps the most human mistake:<\/strong><br>Artists, ensembles, project managers, or cultural institutions try to handle<br>PR \u201csomehow\u201d on top of everything else.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Daily life then looks like this:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artistic work<\/li>\n\n\n\n<li>Organizational tasks<\/li>\n\n\n\n<li>Team management or teaching<\/li>\n\n\n\n<li>Budget, funding procedures, administration<\/li>\n\n\n\n<li>And <em>\u201con the side\u201d<\/em>: press work, social media, newsletters, website<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In the long run, this is hardly sustainable. PR is a distinct area of work. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What helps:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take a realistic look: <em>What can I handle myself \u2013 and what can\u2019t I?<\/em><\/li>\n\n\n\n<li>Decide which areas should be outsourced or supported<\/li>\n\n\n\n<li>Define clear roles within the team<\/li>\n\n\n\n<li>Involve external partners like Favori Media if needed; for structure,<br>texts, PR support, media materials, and systems<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Professional PR doesn\u2019t mean handing everything over; it means sharing responsibility:<br>You focus on your artistic work; we handle structure, communication, and support.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>How Favori Media Supports You<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In our work with artists, ensembles, schools, and cultural institutions,<br>we see these mistakes repeatedly; understandable, human, and solvable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within our PR and management services, as well as the<br><strong><a href=\"https:\/\/favori-media.de\/en\/favori-visibility-flow-90-day-marketing-for-artists\/\">FAVORI Visibility &amp; Flow Program<\/a><\/strong>, we help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a clear communication foundation (profile, artist text, institution profile)<\/li>\n\n\n\n<li>Develop a professional EPK and coherent press texts<\/li>\n\n\n\n<li>Structure visual language and press photography<\/li>\n\n\n\n<li>Make PR processes manageable \u2013 with systems that fit your daily workflow<\/li>\n\n\n\n<li>Organize and strategically build media contacts<\/li>\n\n\n\n<li>Communicate your artistic or institutional work in a way that is understood beyond your own circle<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Next Step: Turning Mistakes into Building Blocks<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you recognize yourself in one or more of the points described,<br>it\u2019s no reason for self-criticism\u2014it\u2019s a good starting point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can decide that PR and press work will no longer \u201cjust happen,\u201d<br>but will be built on a reliable foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong><a href=\"https:\/\/favori-media.de\/en\/artist-management-pr\/\">Learn More About PR &amp; Artist Management with Favori Media<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Schedule a free initial consultation <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We help you turn typical PR mistakes into a clear, sustainable communication structure.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><strong>More topics on PR &amp; artist management for arts &amp; culture:<\/strong><br><strong><a href=\"https:\/\/favori-media.de\/en\/pr-artist-management-for-arts-culture\/\">View the content overview<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Common Mistakes in PR &amp; Press Work \u2013 and How Artists &amp; Cultural Institutions Can Avoid Them Part of the overview: PR &amp; Artist Management for Arts &amp; Culture It\u2019s rarely the art that fails, but clarity, materials, and structure When we talk with artists, ensembles, schools, or cultural institutions about their public relations, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17290,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Mistakes in PR &amp; Press Work \u2013 and How Artists &amp; Cultural Institutions Can Avoid Them Part of the overview: PR &amp; Artist Management for Arts &amp; Culture It\u2019s rarely the art that fails, but clarity, materials, and structure When we talk with artists, ensembles, schools, or cultural institutions about their public relations, we&hellip;","_links":{"self":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages\/17770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/comments?post=17770"}],"version-history":[{"count":3,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages\/17770\/revisions"}],"predecessor-version":[{"id":17774,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages\/17770\/revisions\/17774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/media\/17290"}],"wp:attachment":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/media?parent=17770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}