{"id":17745,"date":"2025-11-20T13:44:29","date_gmt":"2025-11-20T13:44:29","guid":{"rendered":"https:\/\/favori-media.de\/?page_id=17745"},"modified":"2025-12-16T07:45:40","modified_gmt":"2025-12-16T07:45:40","slug":"public-relations-media-communications-for-artists-cultural-institutions","status":"publish","type":"page","link":"https:\/\/favori-media.de\/en\/public-relations-media-communications-for-artists-cultural-institutions\/","title":{"rendered":"Public Relations &amp; Media Communications for Artists &amp; Cultural Institutions"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:38px\"><strong>Public Relations &amp; Media Communications for Artists &amp; Cultural Institutions<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:15px\">Part of the overview: <a href=\"https:\/\/favori-media.de\/en\/pr-artist-management-for-arts-culture\/\">PR &amp; Artist Management for Arts &amp; Culture<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>How Your Work Resonates with the Media, the Professional Community, and the Public<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>There are moments when your work deserves more public visibility than it has received so far:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A premiere.<br>An exhibition.<br>A release.<br>A festival.<br>A new program.<br>An anniversary.<br>A project with social relevance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In moments like these, it\u2019s not only quality and content that matter,<br>but communication as well:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Who hears about it?<br>Who can put it into context?<br>Who will share it further?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Public relations and media communications are the bridge between your artistic or institutional reality and the public.<br>They make visible what might otherwise be felt only within your own circle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This page shows you how PR works in the arts and cultural sector\u2014calm, professional, and without sensationalism.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>What Public Relations in the Cultural Sector Really Means<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PR is more than \u201csending out press releases.\u201d<br><strong>At its core, it comes down to three things:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating understanding<\/strong> \u2014 for your content, themes, and formats.<\/li>\n\n\n\n<li><strong>Making relevance visible <\/strong>\u2014 for specific audiences, discourses, and regions.<\/li>\n\n\n\n<li><strong>Opening access<\/strong> \u2014 for media, partners, funders, and audiences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Especially in the arts and cultural sector, this requires particular sensitivity. It\u2019s not about blunt advertising, but about context: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why does this project matter \u2014 now, here, in this context?<br>What does a production, exhibition, or program contribute to the discourse?<br>Who does it reach, who does it involve, who does it move?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Public relations translates these answers in a way that editors, trade media, cultural journalists, and multipliers can work with.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>How the Media Thinks\u2014and Why That Matters<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PR works best when you understand the perspective on the other side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Editorial teams have:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>limited time,<\/li>\n\n\n\n<li>many requests,<\/li>\n\n\n\n<li>editorial lines and thematic priorities,<\/li>\n\n\n\n<li>their own criteria for relevance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That means:<\/strong><br>They\u2019re not looking for \u201cadvertising copy,\u201d but for stories, topics, voices, and timely hooks that fit their editorial agenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A culture desk is asking, implicitly:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is distinctive about this project?<\/li>\n\n\n\n<li>Where is the relevance \u2014 artistically, socially, locally, or internationally?<\/li>\n\n\n\n<li>Who are the protagonists behind it?<\/li>\n\n\n\n<li>Is there a clear hook\u2014premiere, world premiere, collaboration, anniversary, debut?<\/li>\n\n\n\n<li>Is there strong visual material?<\/li>\n\n\n\n<li>Can I tell this effectively within my format (article, feature, interview)?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is exactly where good PR comes in:<br>It provides material, context, and clarity that the media can work with.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>From Idea to Story: What\u2019s Newsworthy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Not every internal milestone automatically becomes a press release. And at the same time, many truly strong stories are never communicated because no one puts them into words. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Press-worthy occasions can include, for example:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a premiere, world premiere, or new production<\/li>\n\n\n\n<li>a distinctive exhibition or a curatorial concept<\/li>\n\n\n\n<li>a residency, a grant, or an international step forward<\/li>\n\n\n\n<li>ein neues Programm oder Format (z. B. f\u00fcr Bildung, Nachwuchs, Community)<\/li>\n\n\n\n<li>a new programme or format (e.g., for education, emerging talent, community)<\/li>\n\n\n\n<li>an anniversary with a narrative angle \u2014 not just \u201cx years\u201d<\/li>\n\n\n\n<li>a project with a social focus (e.g., inclusion, diversity, regional identity, remembrance culture)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What matters is not the scale, but the framing.<br>PR helps you turn a project into a story.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>What Comes Together in Strong Press Communication<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PR is not a single text, but a system of building blocks working together:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a clear profile of you \/ your institution<\/li>\n\n\n\n<li>structured information on projects and programmes<\/li>\n\n\n\n<li>a precise press text that makes the topic, occasion, and context easy to understand<\/li>\n\n\n\n<li>high-quality visual material that media outlets are happy to use<\/li>\n\n\n\n<li>if applicable: soundbites, quotes, or background information<\/li>\n\n\n\n<li>clear contact channels for follow-up questions and interview requests<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Du brauchst nicht hunderte Seiten. Du brauchst ein durchdachtes, stimmiges Set, das auf den Punkt bringt, was wichtig ist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That\u2019s why at Favori Media, we always work in conjunction with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artist &amp; institution profile<\/li>\n\n\n\n<li>EPK (Electronic Press Kit)<\/li>\n\n\n\n<li>Website &amp; EPK landing page<\/li>\n\n\n\n<li>press texts &amp; media mailings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This creates a consistent through-line instead of isolated measures.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Why PR Is Often Challenging for Artists<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many artists and cultural practitioners struggle with doing their own PR\u2014for understandable reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It can feel strange to \u201cpromote\u201d your own work.<\/li>\n\n\n\n<li>You may not know how the media works\u2014or what they need.<\/li>\n\n\n\n<li>You may have had bad experiences with generic mass mailouts.<\/li>\n\n\n\n<li>There isn\u2019t enough time to build strategic relationships.<\/li>\n\n\n\n<li>Writing texts takes energy \u2014 or doesn\u2019t come easily.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result: PR happens only sporadically\u2014often only when deadlines are already tight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Professional PR starts earlier:<\/strong><br>It supports ongoing work\u2014not just the last-minute rush before a premiere.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>How We Approach PR at Favori Media<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We see PR as an ongoing process \u2014 not a one-off action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In our work with artists, ensembles, schools, and institutions, our aim is to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>understand the communicative through-lines of your work<\/li>\n\n\n\n<li>identify topics and occasions that are newsworthy<\/li>\n\n\n\n<li>develop materials (profile, EPK, press texts, image sets)<\/li>\n\n\n\n<li>build or refine media lists and distribution lists<\/li>\n\n\n\n<li>find the right formats: announcement, profile, interview, report, feature<\/li>\n\n\n\n<li>distinguish between local, national, and\u2014where relevant\u2014international levels<\/li>\n\n\n\n<li>structure communication so it remains sustainable over the long term<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">PR becomes calmer when it\u2019s not reactive,<br>but embedded in a system.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Media Communications in Practice: More Than Emails<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">PR doesn\u2019t mean sending out new releases every week. Often, it\u2019s more effective to act selectively and at the right moments \u2014 well prepared:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>approach specific editorial teams personally<\/li>\n\n\n\n<li>nurture relationships over time<\/li>\n\n\n\n<li>facilitate background conversations<\/li>\n\n\n\n<li>involve the media early for premieres or exhibitions<\/li>\n\n\n\n<li>provide visuals and information in good time<\/li>\n\n\n\n<li>be reliable, clear, and reachable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social media, newsletters, and your website matter here too:<\/strong><br>When journalists research your work, these are usually the channels they use to understand and contextualize it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media communications is a network of touchpoints \u2014<br>and PR is the area where you shape those touchpoints intentionally.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Who PR Is Especially Important For<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In principle, everyone benefits \u2014 but certain situations particularly so:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artists who want to step more into the public eye over the next few years<\/li>\n\n\n\n<li>Ensembles, companies, and bands who want to tour or expand collaborations<\/li>\n\n\n\n<li>Theatres, venues, festivals, houses &amp; cultural centres<\/li>\n\n\n\n<li>Museen, Galerien und Kulturinstitutionen mit Programmauftrag<\/li>\n\n\n\n<li>Museums, galleries, and cultural institutions with a public programme mandate<\/li>\n\n\n\n<li>Projects funded by grants that need to be documented and communicated<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For them, PR is not just <em>\u201cnice to have,\u201d<\/em> but a practical tool to demonstrate their work, profile, and impact.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>PR, EPK &amp; Systems: When Everything Comes Together<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The strongest impact emerges when:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>your artist or institution profile is clearly defined<\/li>\n\n\n\n<li>your EPK is clearly structured and professionally set up<\/li>\n\n\n\n<li>Website &amp; EPK online verf\u00fcgbar sind<\/li>\n\n\n\n<li>your website and EPK are available online<\/li>\n\n\n\n<li>internal processes are clearly defined (who responds, who provides materials?)<\/li>\n\n\n\n<li>you work with a system like <strong><a href=\"https:\/\/favoriflow.com\/\" target=\"_blank\" rel=\"noopener\">Favori Flow<\/a><\/strong>,<br>where contacts, media outlets, mailing lists, and responses are well organized<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This way, PR doesn\u2019t become a loose collection of files,<br>but guided communication\u2014with structure in the background.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the <strong><a href=\"https:\/\/favori-media.de\/en\/favori-visibility-flow-90-day-marketing-for-artists\/\">FAVORI Visibility &amp; Flow Program<\/a><\/strong>, we intentionally integrate these layers so that PR is not a special case, but a natural part of your public presence.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:24px\"><strong>Next Step: PR That Fits Your Work<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you feel that your projects or programmes aren\u2019t getting the visibility they deserve\u2014or if you want to professionalise your media communications while keeping them human and true to your artistic voice:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We support you in developing a PR structure that fits your profile and your day-to-day reality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 <strong><a href=\"https:\/\/favori-media.de\/en\/artist-management-pr\/\">Learn more about PR &amp; EPK with Favori Media<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">Schedule a free initial consultation<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">PR doesn\u2019t have to be loud.<br>It can be precise, clear, and respectful\u2014just like your work.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:14px\"><strong>More topics on PR &amp; artist management for arts &amp; culture:<\/strong><br><strong><a href=\"https:\/\/favori-media.de\/en\/pr-artist-management-for-arts-culture\/\">View the content overview<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Public Relations &amp; Media Communications for Artists &amp; Cultural Institutions Part of the overview: PR &amp; Artist Management for Arts &amp; Culture How Your Work Resonates with the Media, the Professional Community, and the Public There are moments when your work deserves more public visibility than it has received so far: A premiere.An exhibition.A release.A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17273,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17745","page","type-page","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit.jpg",1200,714,false],"thumbnail":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-150x150.jpg",150,150,true],"medium":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-300x179.jpg",300,179,true],"medium_large":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-768x457.jpg",768,457,true],"large":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-1024x609.jpg",1024,609,true],"1536x1536":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit.jpg",1200,714,false],"2048x2048":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit.jpg",1200,714,false],"woocommerce_thumbnail":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-300x179.jpg",300,179,true],"woocommerce_gallery_thumbnail":["https:\/\/favori-media.de\/wp-content\/uploads\/2025\/11\/Pressearbeit-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Franziska","author_link":"https:\/\/favori-media.de\/en\/author\/franziska\/"},"uagb_comment_info":0,"uagb_excerpt":"Public Relations &amp; Media Communications for Artists &amp; Cultural Institutions Part of the overview: PR &amp; Artist Management for Arts &amp; Culture How Your Work Resonates with the Media, the Professional Community, and the Public There are moments when your work deserves more public visibility than it has received so far: A premiere.An exhibition.A release.A&hellip;","_links":{"self":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages\/17745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/comments?post=17745"}],"version-history":[{"count":3,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages\/17745\/revisions"}],"predecessor-version":[{"id":17749,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/pages\/17745\/revisions\/17749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/media\/17273"}],"wp:attachment":[{"href":"https:\/\/favori-media.de\/en\/wp-json\/wp\/v2\/media?parent=17745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}